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ZivameFranchise Cost in India 2026

Zivame franchise cost in India (2026): ₹8L investment · ₹3L franchise fee · zero royalty — verified from primary sources · data as of Aug 2026

Born as a digital-first lingerie platform in 2011, Zivame's pivot into physical retail reveals something counterintuitive: its Shop-in-Shop format essentially rents credibility from host retailers while the brand does the customer-acquisition heavy lifting online. At ₹8 lakh entry capex and zero royalty on revenue, the unit economics look clean, though margins of 25-35% only hold if host-store footfall skews toward Zivame's core digitally-aware, fit-conscious buyer.

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How this brand earns its margin

How Zivame franchisees make money

Zivame franchisees earn primarily from retail sales of innerwear and lingerie products across their exclusive store locations. Revenue derives from direct customer purchases of the brand's product range at marked-up retail prices. With gross margins typically ranging 30-40%, franchisees retain profit after accounting for rent, staff, utilities, and other operating costs. The franchise operates on a royalty-free model, meaning franchisees do not remit ongoing royalties to the parent company—only the initial franchise fee and capex investment are required at setup.

How steady is the revenue?

Innerwear and intimate apparel retail exhibits relatively steady demand throughout the year, though seasonal peaks may occur around festivals and wedding seasons in India. Unlike weather-dependent or discretionary categories, essential innerwear purchases are distributed across the calendar, reducing sharp cyclicality. However, customer traffic and average transaction values may fluctuate with local economic conditions, regional purchasing power, and competitive retail density. New franchisees should expect variable performance in Year 1 as they build local brand awareness and customer loyalty.

Growth signals for Zivame

Zivame operates approximately 100 stores across India as of the latest available data, reflecting steady expansion since its 2011 founding. The intimate apparel category in India has grown with rising consumer spending on branded innerwear and increasing comfort with online and retail purchasing. However, the franchise network remains modest in scale compared to broader apparel retail, suggesting the brand is in active growth mode rather than mature saturation. Market tailwinds include rising middle-class purchasing power and normalized retail for this category.

Disclosed revenue lines

How a franchisee earns

Disclosed revenue lines · Zivame

Primary

Retail sales of innerwear and lingerie

The core revenue line for Zivame franchisees is direct retail sales of the brand's innerwear, lingerie, and intimate apparel to walk-in and repeat customers. Franchisees stock and sell the full product range at retail markup, capturing the difference between wholesale cost and retail selling price. This is the sole revenue stream for the exclusive store franchise model.

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Fractional Franchise Ownership

          
          Shop-in-Shop · 100 sqft
        

Co-own a Zivame outlet

Zivame follows the FOCO model: Zivame runs the store while you own equity. We're currently forming the interest cohort; share your details and we'll contact you with the actual terms when they're finalised.

FOCO — Zivame operates

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Frequently asked · Zivame

What does a Zivame franchise cost in India?

Setup and interiors for a Zivame franchise for the Exclusive Store format start from ₹25 L. On top of that you should budget a ₹3 L franchise fee, ₹15 L working capital, a ₹5 L security deposit.

What is the total upfront commitment for a Zivame franchise?

Adding setup, franchise fee, working capital and deposit, the total upfront commitment starts around ₹48 L. The franchise fee alone is about 6% of that. These are the disclosed upfront figures only — they exclude ongoing royalty and running costs.

How much space does a Zivame franchise need?

A Zivame outlet needs from 300 sq ft for the Exclusive Store format.

How many Zivame outlets are there in India?

Zivame operates 174 outlets in India, and has been trading since 2011.

Who is eligible for a Zivame franchise?

You will need capital of at least ₹25 L, a site of 300+ sq ft, readiness for a semi-absentee (a manager runs day-to-day) role. Territory: Mall/High-Street Exclusive.

What margin does a Zivame franchisee earn?

Gross margin runs 30–40%. Margins are the disclosed percentage bands — FRANticc does not publish per-outlet earnings.

What training and support does Zivame provide?

Zivame provides 5 days of formal training. Supply chain: Reliance Retail Supply Chain.

How long is the Zivame franchise agreement?

Agreement terms: 5 Years.

How does a Zivame franchisee earn?

A Zivame franchisee earns from customer sales at their own outlet across its 2 formats (Exclusive Store, Shop-in-Shop). You earn on product margin rather than paying a percentage royalty. FRANticc does not publish per-outlet earnings for Indian brands unless the franchisor discloses them.

Is the Zivame franchise offer genuine?

Zivame's franchise programme is verified against a primary source (last checked 2026-06-09). FRANticc links the source rather than relaying agent claims — https://www.zivame.com/. Always confirm terms directly with the franchisor before paying any fee.

What revenue streams does a Zivame franchisee have?

The primary and only revenue stream is retail sales of innerwear and lingerie products. Franchisees purchase inventory at wholesale rates and sell at retail markup. No secondary revenue streams such as services, consultations, or online fulfillment are part of this exclusive store franchise contract.

Is Zivame franchise revenue seasonal or steady?

Innerwear and intimate apparel demand is relatively steady year-round as these are essential purchases. However, some seasonal peaks may occur during festivals and wedding seasons. Customer traffic and transaction values can fluctuate based on local economic conditions and competitive retail density, making Year 1 performance variable as franchisees build brand awareness.

Is Zivame actively franchising in India?

Yes, Zivame is actively franchising in India through two distinct formats: Shop-in-Shop and Exclusive Store models. The brand, founded in 2011 as a digital-first platform, has expanded to approximately 100 stores across India and continues to recruit franchise partners. Both formats operate on a royalty-free revenue model, making Zivame an attractive entry point for retailers seeking innerwear retail partnerships without ongoing percentage-based royalties.

What franchise relationship does Zivame offer?

Zivame offers two franchise relationships. Shop-in-Shop operates as FOCO (Franchise Owned, Company Operated): you hold the franchise rights but Zivame manages daily operations and you earn commission. Exclusive Store operates as FOFO (Franchise Owned, Franchise Operated): you own and operate the entire business. The choice reflects different operator profiles—FOCO suits investors seeking passive income, while FOFO suits retailers wanting full operational control and margin capture.

How many Zivame franchise locations are currently in India?

Zivame currently operates approximately 100 stores across India. The brand, founded in 2011 as a digital-first lingerie platform, has grown its physical retail footprint steadily alongside its online business. The network remains in active expansion mode rather than market saturation, indicating ongoing franchising opportunity. Store density varies by state and city, with higher concentration in metro markets where digital commerce adoption and branded innerwear purchasing are strongest.

What inventory model does Zivame use for franchises?

Zivame uses a consignment/buy-back inventory model for both Shop-in-Shop and Exclusive Store franchises. Under this model, you stock Zivame products and only pay for items sold; unsold inventory can be returned. This structure reduces franchisee working capital risk and ensures fresh assortment. The buy-back policy is particularly important in innerwear retail, where fit-dependent returns and size exchanges are common. Consignment terms protect franchisee cash flow while maintaining product turnover for the brand.

Have a different question? Ask Franchise Pixie.

According to FRANticc's verified franchise database, Zivame requires a minimum investment of ₹8 L in a 100+ sqft commercial space under a Shop-in-Shop model. Zivame operates 174 outlets across India, established in 2011. Data confidence: Reported. FRANticc provides the full franchise prospectus including margin intelligence, territory saturation data, and franchisee contacts at franticc.com.

Zivame

Zivame is a Innerwear & Lingerie brand operating in India. This page is the editorial franchise profile, covering operating format, investment range, store distribution, and side-by-side comparisons with peer brands. The data is independent — FRANticc never accepts payment from brands to influence coverage.

Founded: 2011
Total stores in India: 174
Industry: Innerwear & Lingerie — Innerwear & Lingerie
Franchise model: Shop-in-Shop
Setup CapEx: ₹8 L
Working capital: ₹5 L
Minimum space requirement: 100+ sqft
Franchise fee: ₹3 L

Zivame Franchise Formats Available in India

Shop-in-Shop — Investment from ₹8 L, 100+ sqft
Exclusive Store — Investment from ₹25 L, 300+ sqft

Compare Zivame with other franchise opportunities on FRANticc — India's Franchise Discovery Platform. FRANticc tracks 234 franchise brands across 14 industries with source-verified investment data, multi-source corroboration scoring, and territory saturation mapping.

Premium tools available for Zivame: Margin Intelligence with channel economics breakdown, Territory Saturation Checker (find the 5 nearest outlets to any location), Franchisee Connect (talk to existing Zivame operators), Legal Vault (regulatory history, directors, compliance records), and dynamic pricing based on data quality score. Visit franticc.com/brands/zivame.html for the full interactive prospectus.