Dutch Bros no longer offers the option to franchise.
Dutch Bros states the position plainly on its website: "Dutch Bros no longer offers the option to franchise. Moving forward, all locations are company-owned." This is an actual policy shift, not rumor. It no longer accepts new franchisees, yet its 10-K reports 325 franchise shops at the end of 2025 and says those existing partners continue opening new shops. The sole option left is Regional Operator, an internal promotion track for current Dutch Bros employees, not something outside investors can pursue.
Dutch Bros says it has stopped offering new franchises and expects most new shops to be company-operated. Its 325 current franchise shops remain in place, however, and those partners are still opening certain new locations. Regional Operator is the sole remaining role, but it is an internal employee career path, not an opportunity for outside investors to pursue.
Why There's No Current Dutch Bros Franchise Fee to Quote
On its own website, Dutch Bros says it no longer offers the option to franchise. That is the company’s current policy, not a rumor.
Dutch Bros is no longer bringing on new franchisees. It expects most new shops to be company-operated, though its 10-K says current franchise partners still open new shops, meaning the mixed model remains in place.
The Regional Operator program remains available only to existing Dutch Bros employees through internal promotion; outside investors with capital to deploy cannot apply.
With the franchise program closed, no current fee schedule, investment range, or FDD exists to cite for a new Dutch Bros franchise.
Coffee & bakery franchises that DO accept individual applications
Interested in a drive-thru coffee concept? These US brands are currently seeking franchisees, with investment amounts drawn from their current FDDs.
Data: Dutch Bros official support article, 'How do I franchise?' (dutchbros.com/support); Dutch Bros investor relations overview — 1,225 locations across 25 states as of 2026-06-30 (investors.dutchbros.com). If any data is incorrect, write to [email protected]