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Fairfield by MarriottFranchise Cost 2026

Fairfield by Marriott franchise cost in the US (2026): $12.3M–$27.2M investment · $75K franchise fee — verified from primary sources · data as of Oct 2026

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Operating Locations

Market position · peer cohort

Fairfield by Marriott operates one of this cohort's growing breadth networks, with customer response in the middle band.

Mapped against 7 verified peers sharing its industry and store format — network breadth across, observed customer response up. Qualitative bands, relative to this cohort. Tags show how each network is run.

Brands sharing a band sit side by side — the gap between them is a tie, not a ranking.

Fairfield by Marriottfranchise-owned

Hampton Innfranchise-owned

Urban Air Adventure Parkfranchise-owned

Super 8franchise-owned

Best Westernfranchise-owned

Holiday Innfranchise-owned

Holiday Inn Expressfranchise-owned

Cruise Plannersfranchise-owned

Fairfield by Marriott and peer brands by network-breadth band and customer-response band
Brand	Breadth	Response
Fairfield by Marriottfranchise-owned	Growing breadth	Middle
Best Westernfranchise-owned	Broad	Middle
Cruise Plannersfranchise-owned	Broad	Stronger
Super 8franchise-owned	Growing breadth	Softer

+ 4 more peers in the full cohort · all shown on the map above

How this is built. Positions come from source-verified records in the FRANticc dataset — India's provenance-first franchise data platform. Every figure is traceable to a named source, tiered S1 (brand-official) to S7 (estimated, labelled as such). Network positions use only store counts with a documented source; customer response is the review-count-weighted average of documented Google review samples across Indian states. Brands whose network totals conflict across sources are excluded from the map rather than plotted — FRANticc fails closed on bad data. Not an investment recommendation.

Cohort verified 2026-10-22 · relative to this peer cohort

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Share your details and we’ll send them to Fairfield by Marriott's franchise development team. They will get in touch with you directly.

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Professional Background

FRANticc operates as an independent research platform. We are not a franchise broker, agent or seller, and we neither offer nor sell franchises. Only Fairfield by Marriott can make a franchise offer, through its Franchise Disclosure Document. How we handle your details

Prefer to apply yourself? Visit Fairfield by Marriott's official franchise site

Prefer email? Write to the franchise team at [email protected].

Frequently asked · Fairfield by Marriott

What does a Fairfield by Marriott franchise cost in the US?

The total investment for a Fairfield by Marriott franchise for the 80–110 Room Hotel format is $12.3M–$27.2M. That total includes a $75K franchise fee.

How many Fairfield by Marriott outlets are there in the US?

Fairfield by Marriott operates 1,186 outlets in the US, and has been trading since 1987.

Who is eligible for a Fairfield by Marriott franchise?

You will need capital of at least $12.3M, readiness for a semi-absentee (a manager runs day-to-day) role. Territory: Non-exclusive; franchisor may compete in your territory; see franchise agreement for specific protections.

How does a Fairfield by Marriott franchisee earn?

A Fairfield by Marriott franchisee earns from customer sales at their own outlet across its 2 formats (80–110 Room Hotel, 120–150 Room Hotel). You keep outlet takings and pay the brand a royalty on sales. FRANticc does not publish per-outlet earnings for US brands unless the franchisor discloses them.

Is the Fairfield by Marriott franchise offer genuine?

Fairfield by Marriott's franchise programme is verified against a primary source. FRANticc links the source rather than relaying agent claims — https://www.hotel-development.marriott.com. Always confirm terms directly with the franchisor before paying any fee.

How current is Fairfield by Marriott's franchise disclosure?

These figures come from Fairfield by Marriott's Franchise Disclosure Document for fiscal year 2025, filed with state regulators.

Is a Fairfield by Marriott franchise SBA-eligible?

Fairfield by Marriott is not listed on the SBA Franchise Directory, so SBA-backed financing may not be available. Confirm with your lender.

How many Fairfield by Marriott units opened and closed recently?

Fairfield by Marriott's FDD Item 20 for fiscal 2025 reports 32 openings and 15 franchised-unit exits: 5 terminated, 6 not renewed, 3 reacquired by the franchisor and 1 ceased operations for other reasons. Item 20 is the franchisor's own filed count of unit turnover.

Have a different question? Ask Franchise Pixie.

According to FRANticc's verified franchise database, Fairfield by Marriott requires a minimum investment of $12.3M under a AMOUNT FOR A 80 – 110 GUESTROOM HOTEL model. Fairfield by Marriott operates 1186 outlets across the US, established in 1987. Data confidence: Reported. FRANticc provides the full franchise prospectus including verified FDD earnings, fee-load and capital-ask breakdowns, and franchisee contacts at franticc.com.

Fairfield by Marriott

Fairfield by Marriott is a Tourism & Hospitality brand operating in the US. This page is the editorial franchise profile, covering operating format, investment range, store distribution, and side-by-side comparisons with peer brands. The data is independent — FRANticc never accepts payment from brands to influence coverage.

Founded: 1987
Total stores in the US: 1186
Industry: Tourism & Hospitality — Limited-Service Hotel Franchise
Franchise model: AMOUNT FOR A 80 – 110 GUESTROOM HOTEL
Setup CapEx: $12.3M
Franchise fee: $75K

Fairfield by Marriott Franchise Formats Available in the US

AMOUNT FOR A 80 – 110 GUESTROOM HOTEL — Investment from $12.3M
AMOUNT FOR A 120 – 150 GUESTROOM HOTEL — Investment from $17M

Compare Fairfield by Marriott with other franchise opportunities on FRANticc. FRANticc turns each brand's FDD into source-verified investment data — every figure traceable to the franchisor's own filing.

Premium tools available for Fairfield by Marriott: Verified Earnings (FDD Item 19 unit economics), the Capital Ask and Captive-Economy breakdowns, Franchisee Connect (talk to existing Fairfield by Marriott operators), Legal Vault (litigation, directors, financials), and SBA loan-eligibility signals. Visit franticc.com/brands/fairfield-by-marriott.html for the full interactive prospectus.