Coldwell Banker vs HomeVestors franchise USA 2026: is the $113K investment gap worth it?
Coldwell Banker is 4.0× cheaper to get into — $37K vs $150K (about $113K less). Coldwell Banker runs the bigger network at 1781 vs 862 outlets.
01 What actually matters
Numbers that separate them on a 5-year horizon — not the franchise-development pitch.
One-time franchise fees are worth noting (FDD Item 5): HomeVestors charges $85K upfront on top of the setup capex. This is a non-refundable sunk cost before revenue begins — bake it into your at-risk capital calculation.
Coldwell Banker has 2.1× more outlets than HomeVestors (1781 vs 862) — more brand recognition and supplier scale, but also denser intra-brand competition in saturated markets.
02 The numbers, visualised
Primary format per brand, from FDD Item 7. A brand's smaller express or non-traditional formats can cost materially less.
Initial investment (FDD Item 7)
Total initial investment, low end of each brand's FDD Item 7 range for its primary format. Several US brands also run smaller express, non-traditional or conversion formats at materially lower investment — check the brand page for the full Item 7 table.
Network scale — total outlets
Total US outlets from FDD Item 20. Bigger networks mean more brand recognition and supplier scale; smaller ones mean less intra-brand competition in your trade area.
Customer ratings
Which brand's outlets are rated higher by customers, aggregated across locations. Exact star rating and review volume are in Brand Health.
Direction only — the underlying rating & review count are Pro data.
03 Side-by-side
Straight from each brand’s FDD. Green badge marks the more favourable value for a typical first-time operator.
| Metric | Coldwell Banker | HomeVestors |
|---|---|---|
| Initial investment (Item 7) | $37K ↓ Lower | $150K |
| Royalty (Item 6) | — | 2% |
| Gross margin | — | — |
| Min space (sq ft) | — | 600 |
| Total US outlets (Item 20) | 1781 ↑ Bigger | 862 |
| Franchise fee (Item 5) | $20K ↓ Lower | $85K |
| Additional funds | — | — |
Not sure if Coldwell Banker or HomeVestors actually fits *you*?
BrandFit asks 6 visual questions about your operator profile, capital, and location — then ranks all 184 brands by predicted success-fit for your situation. See where these brands really stand for someone like you.
Ready to talk to Coldwell Banker or HomeVestors?
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04 Explore these brands in depth
Same data plus the full FDD breakdown, fee load, contract fairness and SBA lending picture — free on every brand page.
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05 Frequently asked
Wrapped in FAQPage JSON-LD for SERP rich-result eligibility.
What is the best Services franchise in the US in 2026?
Among the 2 brands FRANticc compares, the top options by network size are Coldwell Banker, HomeVestors (Coldwell Banker: 1781 stores, HomeVestors: 862 stores). The lowest investment entry is Coldwell Banker from $37K. "Best" depends on your capital, your market and how hands-on you plan to be — this page gives you the data for all three dimensions.
Are these Services franchises still awarding territory in my state?
FDD Item 20 lists every outlet by state, plus openings, closures, transfers and terminations for the last three years — the fastest way to see whether a brand is still expanding near you or has gone quiet. Coldwell Banker runs the largest network here at 1781 outlets. Note that fourteen states — California, New York, Illinois, Virginia, Washington and others — require franchise registration, so a brand may simply be unregistered in yours.
What are the hidden costs in Services franchises?
FDD Item 7 is the honest list, and it runs well past the headline number: initial franchise fee (Item 5), leasehold improvements and build-out, equipment and signage, opening inventory, insurance, training travel, grand-opening advertising, and three months of additional funds. On top of that sit the recurring Item 6 fees — royalty, national ad fund, technology, and often a local-marketing minimum. FRANticc separates the one-time spend from the recurring load on every brand page so you see the real exposure.
Is Coldwell Banker or HomeVestors better for first-time franchisees?
For a first-time franchisee, capital preservation matters more than brand prestige. Coldwell Banker has the lower entry capex here, which caps downside if the location underperforms. That said, first-time operators should also weigh how much hand-holding the brand provides in site selection, training, and SOP enforcement — not just the sticker price.