Anytime Fitness is 2.4× cheaper to get into — $539K vs $1.3M (about $743K less). Planet Fitness runs the bigger network at 2432 vs 2271 outlets.
Numbers that separate them on a 5-year horizon — not the franchise-development pitch.
Planet Fitness (2432 outlets) and Anytime Fitness (2271) operate at comparable scale — neither has a decisive network advantage, so your location-specific due diligence matters more than brand size here.
On pure entry capital, Anytime Fitness is 2.4× cheaper than Planet Fitness — $539K vs $1.3M. That gap compounds over a 5-year horizon because build-out, equipment, opening inventory and the additional funds in FDD Item 7 all scale with format size.
Primary format per brand, from FDD Item 7. A brand's smaller express or non-traditional formats can cost materially less.
Total initial investment, low end of each brand's FDD Item 7 range for its primary format. Several US brands also run smaller express, non-traditional or conversion formats at materially lower investment — check the brand page for the full Item 7 table.
Total US outlets from FDD Item 20. Bigger networks mean more brand recognition and supplier scale; smaller ones mean less intra-brand competition in your trade area.
Which brand's outlets are rated higher by customers, aggregated across locations. Exact star rating and review volume are in Brand Health.
Direction only — the underlying rating & review count are Pro data.
Straight from each brand’s FDD. Green badge marks the more favourable value for a typical first-time operator.
| Metric | Planet Fitness | Anytime Fitness |
|---|---|---|
| Initial investment (Item 7) | $1.3M | $539K ↓ Lower |
| Royalty (Item 6) | 7% | — |
| Gross margin | — | — |
| Min space (sq ft) | 15000 | 4000 ↓ Smaller |
| Total US outlets (Item 20) | 2432 ↑ Bigger | 2271 |
| Franchise fee (Item 5) | $40K ↓ Lower | $43K |
| Additional funds | — | — |
BrandFit asks 6 visual questions about your operator profile, capital, and location — then ranks all 184 brands by predicted success-fit for your situation. See where these brands really stand for someone like you.
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Same data plus the full FDD breakdown, fee load, contract fairness and SBA lending picture — free on every brand page.
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FDD Item 20 lists every outlet by state, plus openings, closures, transfers and terminations for the last three years — the fastest way to see whether a brand is still expanding near you or has gone quiet. Planet Fitness runs the largest network here at 2432 outlets. Note that fourteen states — California, New York, Illinois, Virginia, Washington and others — require franchise registration, so a brand may simply be unregistered in yours.
For a first-time franchisee, capital preservation matters more than brand prestige. Anytime Fitness has the lower entry capex here, which caps downside if the location underperforms. That said, first-time operators should also weigh how much hand-holding the brand provides in site selection, training, and SOP enforcement — not just the sticker price.
Payback on a Health & Wellness franchise in the US typically runs 24–48 months, depending on site traffic, build-out cost, and the royalty plus ad-fund load in FDD Item 6. The brands on this page start at $539K of initial investment (Item 7); pair that with the brand's Item 19 financial performance representation, where one is published, to model your own payback instead of relying on a franchise-development pitch.
The lowest-investment option here is Anytime Fitness starting from $539K. Remember this is the LOW end of the brand's FDD Item 7 initial-investment range — Item 7's high end is the number to plan against, and it sits before the working capital you burn until the unit turns over.
Among the 2 brands FRANticc compares, the top options by network size are Planet Fitness, Anytime Fitness (Planet Fitness: 2432 stores, Anytime Fitness: 2271 stores). The lowest investment entry is Anytime Fitness from $539K. "Best" depends on your capital, your market and how hands-on you plan to be — this page gives you the data for all three dimensions.