Sport Clips is the lighter bet on entry — $237K vs $332K (about $95K less). Sport Clips runs the bigger network at 1702 vs 1042 outlets.
Numbers that separate them on a 5-year horizon — not the franchise-development pitch.
Sport Clips has 1.6× more outlets than European Wax Center (1702 vs 1042) — more brand recognition and supplier scale, but also denser intra-brand competition in saturated markets.
Sport Clips charges 6% royalty on revenue — recurring, uncapped, and deducted before your own margin is calculated. Factor it into every pro-forma.
Primary format per brand, from FDD Item 7. A brand's smaller express or non-traditional formats can cost materially less.
Total initial investment, low end of each brand's FDD Item 7 range for its primary format. Several US brands also run smaller express, non-traditional or conversion formats at materially lower investment — check the brand page for the full Item 7 table.
Total US outlets from FDD Item 20. Bigger networks mean more brand recognition and supplier scale; smaller ones mean less intra-brand competition in your trade area.
Which brand's outlets are rated higher by customers, aggregated across locations. Exact star rating and review volume are in Brand Health.
Direction only — the underlying rating & review count are Pro data.
Straight from each brand’s FDD. Green badge marks the more favourable value for a typical first-time operator.
| Metric | Sport Clips | European Wax Center |
|---|---|---|
| Initial investment (Item 7) | $237K ↓ Lower | $332K |
| Royalty (Item 6) | 6% | 6% |
| Gross margin | — | — |
| Min space (sq ft) | 1000 | 1000 |
| Total US outlets (Item 20) | 1702 ↑ Bigger | 1042 |
| Franchise fee (Item 5) | $70K | $45K ↓ Lower |
| Additional funds | — | — |
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US Beauty & Personal Care franchisors almost always take a percentage of gross sales, not a share of profit — so the fee is due whether or not the unit is profitable. FDD Item 6 lists the full stack: royalty (commonly 4–8%), a national advertising fund (1–4%), technology fees, and often a local-marketing minimum. Add them together before modelling take-home; the headline royalty is rarely the whole load.
Sport Clips operates the largest network among these — 1702 outlets. Large networks offer more brand recognition and supplier scale, but also mean denser intra-brand competition in already-saturated markets.
Territory is FDD Item 12, and it is where Beauty & Personal Care franchisors differ most. Some grant a protected radius or a defined trade area; many grant no exclusivity at all and reserve the right to open company units, non-traditional locations or e-commerce channels inside your area. Read Item 12 word for word — "protected territory" and "exclusive territory" are not the same thing — then ask existing franchisees whether the brand has honoured it.
Among these brands, the smallest footprint is Sport Clips at 1000+ sqft. Square footage is only half the site test — most US franchisors also specify traffic counts, co-tenancy, parking ratios and a trade-area population in the franchise agreement, and will reject a site that hits the minimum footprint but misses those.