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Jockey India

Page Industries' licensing play with the American innerwear original has quietly built ~750 shop-in-shop doors since 1994 on a FOCO structure where the franchisor operates and the investor collects — meaning the operator's job is essentially real estate selection, not retail execution. With ₹0 royalty on revenue and entry capex around ₹15–20 lakh, the math looks clean, though if your chosen location underdelivers footfall, there's no operational lever left to pull.

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How this brand earns its margin

How Jockey India franchisees make money

Jockey India franchisees earn revenue primarily from retail sales of innerwear and lingerie products across their exclusive store format. The franchisee sources inventory from the parent company and sells directly to end consumers at marked-up retail prices. Verified gross margins range from 28–35%, with net profit margins typically between 15–20% after operating expenses. No royalty is charged on sales. The model is straightforward wholesale-to-retail; franchisees do not earn from ancillary services, online channels, or other Jockey business divisions.

How steady is the revenue?

Jockey India operates in the innerwear and lingerie category, which is less weather-dependent than seasonal apparel but does experience modest fluctuations tied to festival seasons and shopping cycles. Urban store footfall and discretionary spending patterns affect demand. The category itself is mature and stable in India, with consistent consumer need. However, individual store performance depends heavily on location, local competition, and merchandising execution rather than external seasonal factors.

Growth signals for Jockey India

Jockey India operates 750 stores across India as of the latest count, indicating meaningful market presence since its 1994 establishment. The brand has sustained operations across three decades in the competitive innerwear market. India's organized innerwear retail has grown steadily as consumers shift from unorganized to branded channels. The franchise model's expansion across mall, high-street, and shop-in-shop formats suggests brand confidence in market opportunity, though absolute growth rates are not disclosed in available sources.

Disclosed revenue lines
How a franchisee earns
Disclosed revenue lines · Jockey India
Primary
Retail innerwear and lingerie sales
Core revenue from direct sale of branded innerwear, lingerie, and related apparel to end consumers in the exclusive store format. Gross margins of 28–35% reflect the wholesale-to-retail spread. This is the sole revenue line for Jockey India franchisees; the parent company operates no ancillary service or commissary model that franchisees participate in.

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Frequently asked · Jockey India
How do Jockey India franchisees make money?
Jockey India franchisees earn revenue by purchasing branded innerwear and lingerie inventory from the parent company at wholesale rates and selling directly to consumers at retail margins. Gross margins typically range from 28–35%, with net profit margins between 15–20% after store operating expenses. No royalty is charged on sales.
What is the Jockey India franchise cost?
Total investment for a Jockey India franchise ranges from ₹45–50 lakhs, with a franchise fee of ₹10 lakhs. Required store space is 1000–1400 sq ft. This covers store setup, initial inventory, and working capital.
What revenue streams does a Jockey India franchisee have?
Jockey India franchisees earn exclusively from retail sales of branded innerwear and lingerie products. There are no secondary revenue streams such as services, commissioned categories, or ancillary business units included in the franchise contract.
Is Jockey India franchise revenue seasonal or steady?
Innerwear and lingerie is a relatively stable category with year-round consumer demand. Minor seasonal variations may occur during festival periods and shopping events, but the category is less volatile than apparel or weather-dependent retail. Store-level performance depends more on location and merchandising than external seasonality.
Is Jockey India actively franchising in India?
Yes, Jockey India is actively franchising. The brand operates under a verified franchise model and has built a network of 750 stores across India since 1994. Jockey India offers two franchise formats — Shop-in-Shop and Exclusive Store — to suit different investor profiles and real estate opportunities.
What is the minimum investment required for a Jockey India Shop-in-Shop franchise?
The minimum investment for a Jockey India Shop-in-Shop franchise is ₹15 lakh capex plus ₹5 lakh working capital, totaling ₹20 lakh. This format requires 300 sqft of retail space and operates on a FOCO (Franchise Owned, Company Operated) model where Jockey India handles all operational management while you provide the real estate location.
What is the Jockey India Exclusive Store franchise cost?
A Jockey India Exclusive Store franchise requires ₹50 lakh capex, ₹10 lakh working capital, and a ₹10 lakh franchise fee — totaling approximately ₹70 lakh. The store requires 1000 sqft of retail space on high street or mall locations. This format is FOFO (Franchise Owned, Franchise Operated), meaning you own and operate the business with full control.
Does Jockey India charge royalty on franchise sales?
No, Jockey India charges zero royalty on franchise sales for both Shop-in-Shop and Exclusive Store formats. You earn exclusively from retail margin on inventory sold. The Shop-in-Shop format charges no marketing fund contribution, while the Exclusive Store format charges 2% toward marketing activities.
How much retail space does a Jockey India franchise need?
Space requirements vary by format. A Shop-in-Shop franchise needs 300 sqft minimum, making it suitable for mall kiosks or departmental store locations. An Exclusive Store franchise requires 1000 sqft, typically 400–800 sqft of carpet area, positioned on high streets or premium malls. The larger format gives greater inventory depth and customer experience.
What training does Jockey India provide to franchisees?
Jockey India provides 5 days of training for Shop-in-Shop franchisees and 10 days for Exclusive Store operators. Training covers product knowledge, visual merchandising, inventory management, and brand standards. Since the Shop-in-Shop format is company-operated, your training focuses on location support; for Exclusive Stores, training prepares you for hands-on business management.
What is the gross margin for a Jockey India Exclusive Store franchise?
Gross margins for a Jockey India Exclusive Store franchise range from 28% to 35%. This represents the retail markup on inventory sourced from Page Industries at wholesale cost. Net profit margins typically fall between 15–20% after accounting for store rent, staff, utilities, and other operating expenses, depending on location efficiency.
What is the gross margin for a Jockey India Shop-in-Shop franchise?
Gross margins for a Shop-in-Shop franchise range from 18% to 48%, reflecting the wider spread available in a lower-overhead, non-operated format. However, since Jockey India handles all store operations, staffing, and merchandising, your margin benefit is offset by reduced operational control over execution and pricing strategy.
How hands-on is ownership in a Jockey India Shop-in-Shop franchise?
Ownership involvement in a Shop-in-Shop franchise is low. Jockey India operates the store end-to-end — you provide the location, and the brand manages sales, staffing, merchandising, and inventory. Your primary responsibility is real estate selection and ensuring the location meets footfall and demographic criteria. This is ideal for passive investors seeking rental yield without retail execution risk.
How hands-on is ownership in a Jockey India Exclusive Store franchise?
Ownership involvement in an Exclusive Store franchise is moderate to high. You own and operate the business, meaning you manage daily store operations, hiring, visual merchandising, customer service, and sales targets. Jockey India supplies inventory through its centralized supply chain and provides brand guidelines, but operational execution rests with you.
Are territory rights exclusive for a Jockey India franchise?
Territory rights depend on format. Shop-in-Shop franchises operate on non-exclusive territory rights — multiple Jockey India locations may exist in the same area. Exclusive Store franchises receive exclusive catchment area rights, though density is controlled by Page Industries to prevent oversaturation and protect franchisee performance.
How many Jockey India franchise outlets are currently operating in India?
Jockey India currently operates 750 stores across India. The brand was established in 1994 and has maintained its presence as one of the organized innerwear retail players in the country. The network spans multiple formats — Shop-in-Shop locations in departmental stores and malls, plus Exclusive Stores on high streets and premium retail destinations.
Have a different question? Ask Franchise Pixie.

According to FRANticc's verified franchise database, Jockey India requires a minimum investment of ₹15 L in a 300+ sqft commercial space under a Shop-in-Shop model. Jockey India operates 750 outlets across India, established in 1994. Data confidence: Reported. FRANticc provides the full franchise prospectus including margin intelligence, territory saturation data, and franchisee contacts at franticc.com.

Jockey India

Jockey India is a Innerwear & Lingerie brand operating in India. This page is the editorial franchise profile, covering operating format, investment range, store distribution, and side-by-side comparisons with peer brands. The data is independent — FRANticc never accepts payment from brands to influence coverage.

Jockey India Franchise Formats Available in India

Compare Jockey India with other franchise opportunities on FRANticc — India's Franchise Discovery Platform. FRANticc tracks 225+ franchise brands across 14 industries with source-verified investment data, multi-source corroboration scoring, and territory saturation mapping.

Premium tools available for Jockey India: Margin Intelligence with channel economics breakdown, Territory Saturation Checker (find the 5 nearest outlets to any location), Franchisee Connect (talk to existing Jockey India operators), Legal Vault (regulatory history, directors, compliance records), and dynamic pricing based on data quality score. Visit franticc.com/brands/jockey-india.html for the full interactive prospectus.