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Tumbledry

Laundry's transition from neighborhood dhobi to organized franchise chain happened faster than most retail categories, and Tumbledry, with ~600 outlets since its 2018 founding, is arguably the clearest proof that urban India's outsourcing of domestic chores is a durable demand shift, not a pandemic-era blip. At ₹22 lakh entry capex and 300 sqft, the unit economics suit operators with residential catchments — though margins, ranging 15-35%, only hold if throughput volume stays consistently high.

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How this brand earns its margin

How Tumbledry franchisees make money

Tumbledry franchisees earn revenue primarily from laundry and dry cleaning services — washing, drying, pressing, and finishing garments for individual and bulk customers. The business model is straightforward: customers pay per kg of laundry processed or per garment dry cleaned. Margin typically ranges 15–35% after accounting for water, detergent, power, labor, and machinery costs. The brand operates as a standalone laundry franchise; there are no documented ancillary services (tailoring, alterations, fabric care consulting) bundled into the franchisee contract. Revenue depends on consistent customer throughput and operational efficiency.

Supply chain & sourcing

Machinery represents 50–60% of total business investment and is typically sourced and installed as part of the franchise setup; sources do not confirm whether Tumbledry mandates equipment suppliers or allows franchisee discretion. Consumables (detergents, softeners, packaging) procurement terms are not detailed in available sources. Without verified information on supply chain control, markup structures, or inventory handling, specific claims about cost-base governance cannot be made.

Demand & growth signals

Laundry and dry cleaning demand is generally steady year-round because garment care is a recurring household need, not seasonal. However, volume may fluctuate with local economic activity, competition from home washing machines, and cultural adoption of professional laundry services. Urban and semi-urban locations typically show more consistent demand than rural areas. Revenue stability depends heavily on customer acquisition and retention in the local catchment. Tumbledry operates 600 stores across India as of the latest count, indicating measurable market presence since its 2018 founding. India's organized laundry and dry cleaning sector remains nascent compared to global markets, suggesting room for category expansion. However, growth is constrained by capital intensity (machinery-heavy model), fragmented competition from unorganized local services, and relatively low per-transaction values. Brand expansion is steady but not explosive.

Disclosed revenue lines
How a franchisee earns
Disclosed revenue lines · Tumbledry
Primary
Laundry and dry cleaning services
Franchisees generate revenue from washing, drying, pressing, and finishing services for individual customers and bulk institutional clients (hotels, hospitals, corporate offices). Pricing is typically per kg for laundry or per piece for dry cleaning. This is the sole revenue line for the franchise; no secondary services (tailoring, alterations, fabric repair) are documented as part of the standard contract.
Secondary
Express and premium service tiers
Some franchisees may offer differentiated service levels — same-day turnaround, express processing, premium finishing — at higher price points. These are operational variations within the core laundry business, not separate revenue streams, and their prevalence across the network is not confirmed.

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Frequently asked · Tumbledry
How do Tumbledry franchisees make money?
Franchisees earn from laundry and dry cleaning services—processing customer garments for a per-kg or per-piece fee. Margin typically ranges 15–35% after deducting water, detergent, electricity, labor, and equipment costs. Revenue depends on consistent customer throughput and local market demand.
What is the Tumbledry franchise cost?
Total investment ranges ₹15–22 lakh depending on location and store size. This includes a franchise fee (₹2–5 lakh), machinery and equipment (₹5–15 lakh), and infrastructure. Store size typically ranges 225–300 sq ft.
What revenue streams does a Tumbledry franchisee have?
The primary and documented revenue stream is laundry and dry cleaning services (washing, drying, pressing, finishing). No other revenue lines—such as tailoring, alterations, or fabric care products—are confirmed as part of the standard franchisee contract.
Is Tumbledry franchise revenue seasonal or steady?
Laundry demand is generally steady year-round because garment care is a recurring necessity. However, local volume can fluctuate with economic activity, competition from home appliances, and customer acquisition. Urban locations typically show more consistent demand than rural areas.
Is Tumbledry actively franchising in India?
Yes, Tumbledry is actively franchising in India. The brand was founded in 2018 and has grown to over 600 outlets across the country, making it one of the larger organized laundry franchise networks in India. Tumbledry operates as a verified franchise system, with franchise opportunities available in urban and semi-urban residential catchments.
What is the total investment required for a Tumbledry franchise?
The total investment for a Tumbledry franchise is ₹22 lakh, comprising a franchise fee of ₹5 lakh, machinery and equipment (typically 50–60% of capex), and working capital of ₹3 lakh. This investment covers a 300 sqft store setup with all essential laundry processing equipment. Actual costs may vary slightly based on local real estate and site-specific installation requirements.
How much space does a Tumbledry franchise store require?
A Tumbledry franchise requires a minimum of 300 square feet of space. This footprint is designed to accommodate washing machines, drying equipment, pressing stations, and a customer service counter. The compact size makes it suitable for residential high-street locations, shopping complexes, and neighborhood retail areas across Indian cities.
What is the franchise fee for Tumbledry?
The Tumbledry franchise fee is ₹5 lakh. This is a one-time payment that grants you the right to operate a Tumbledry-branded laundry outlet, access to the brand's operational systems, and initial training. The franchise fee is separate from machinery, equipment, and working capital costs.
Does Tumbledry charge royalty to franchisees?
Yes, Tumbledry charges a 5% royalty on revenues generated by your franchise outlet. This ongoing fee supports brand operations, system maintenance, and continuous support. Royalty is typically calculated on your gross revenue from laundry and dry cleaning services, not on margins.
How much training does Tumbledry provide to new franchisees?
Tumbledry provides 5 days of training to new franchisees and their staff. This training covers operational procedures, laundry processing standards, customer service, machinery handling, and financial management. Training is typically conducted at a Tumbledry training center or your franchise location before you begin commercial operations.
How hands-on do I need to be as a Tumbledry franchise owner?
Tumbledry requires high owner involvement, meaning you are expected to be actively engaged in day-to-day operations. As a laundry business owner, this typically includes overseeing quality control, managing staff, handling customer interactions, and monitoring operational efficiency. The nature of laundry processing—where consistency and turnaround time directly impact customer satisfaction—makes hands-on ownership critical to success.
What is the gross margin for a Tumbledry franchise?
Tumbledry franchisees typically achieve gross margins between 15–35%, depending on local market pricing, customer volume, and operational efficiency. Margins are calculated after deducting direct costs such as water, detergent, electricity, labor, and equipment maintenance. Margins at the higher end require consistent throughput and optimized labor productivity.
How many Tumbledry outlets are there in India currently?
Tumbledry operates over 600 outlets across India as of the latest count. This represents significant market penetration since the brand's 2018 founding and demonstrates the viability of organized laundry franchising in Indian urban and semi-urban markets. Store locations range across major metros, tier-2 cities, and growing residential clusters.
Is laundry demand seasonal for a Tumbledry franchise?
Laundry demand is generally steady year-round because garment care is a recurring household necessity, not a seasonal activity. However, local volume may fluctuate with economic activity, competition from home washing machines, and community adoption of professional laundry services. Urban and semi-urban locations typically show more consistent demand than rural areas.
What is the difference between Tumbledry's franchise model and unorganized laundry services?
Tumbledry operates as an organized, branded franchise with standardized quality standards, trained staff, and consistent turnaround times. Unlike unorganized local dhobi services, Tumbledry franchisees benefit from equipment-backed processing capacity, brand marketing support, and operational systems. The trade-off is higher upfront capital (₹22 lakh) versus lower capex for independent operations, but Tumbledry's model targets quality-conscious residential customers willing to pay premium prices.
What franchise relationship structure does Tumbledry use?
Tumbledry operates on a Franchise Owned, Franchise Operated (FOFO) model, meaning you own the store and purchase inventory at dealer pricing. Your revenue is the margin between the wholesale cost you pay for detergents and supplies and the price you charge customers. This model gives you ownership equity while requiring you to manage procurement and operational costs directly.
Have a different question? Ask Franchise Pixie.

According to FRANticc's verified franchise database, Tumbledry requires a minimum investment of ₹22 L in a 300+ sqft commercial space under a Laundry model. Tumbledry operates 600 outlets across India, established in 2018. Data confidence: Reported. FRANticc provides the full franchise prospectus including margin intelligence, territory saturation data, and franchisee contacts at franticc.com.

Tumbledry

Tumbledry is a Health & Wellness brand operating in India. This page is the editorial franchise profile, covering operating format, investment range, store distribution, and side-by-side comparisons with peer brands. The data is independent — FRANticc never accepts payment from brands to influence coverage.

Compare Tumbledry with other franchise opportunities on FRANticc — India's Franchise Discovery Platform. FRANticc tracks 225+ franchise brands across 14 industries with source-verified investment data, multi-source corroboration scoring, and territory saturation mapping.

Premium tools available for Tumbledry: Margin Intelligence with channel economics breakdown, Territory Saturation Checker (find the 5 nearest outlets to any location), Franchisee Connect (talk to existing Tumbledry operators), Legal Vault (regulatory history, directors, compliance records), and dynamic pricing based on data quality score. Visit franticc.com/brands/tumbledry.html for the full interactive prospectus.