How FRANticc sources, verifies, and publishes franchise data

An independent editorial profile of every franchise we cover. Public sources, multi-source verification, no payment from brands, and corrections within 24 hours. The page below is the standard we hold ourselves to.

What you're reading

Each brand profile on FRANticc is an editorial summary of a franchise opportunity. The numbers — capex, royalty, store count, format — are extracted from public sources, cross-checked, and labeled with a confidence indicator. The narrative — operating model, what makes the brand distinctive, what kind of operator tends to succeed — is editorially written. None of it is paid for or approved by the brands themselves.

Where the numbers come from

Every numeric data point originates in one of these source tiers, in roughly descending order of weight:

1. The brand's own franchise / dealer page. The brand's official site is the primary record for capex, format, royalty, and territory terms. Where the brand publishes nothing, we fall back to tier 2.
2. Regulatory filings. Listed parents file annual reports, draft prospectuses (DRHPs), and quarterly disclosures with SEBI and the MCA. These are the most reliable source for store count, parent-level revenue, and litigation history.
3. Trade press. Reporting from Entrepreneur India, FranchiseIndia, BusinessLine, Mint, and similar outlets — used for brand-level positioning context and to corroborate numbers from tier 1.
4. Aggregator listings. Sites like FranchiseIndia, FranchiseAVS, KnowYourFranchise. We treat these as cross-check material rather than primary sources because their numbers are often submitted by the brand and rarely audited.
5. Public review platforms. Google Business ratings, consumer complaints data — used only for sentiment and customer-experience signals, never as the basis of franchise-financial claims.

Wherever a specific number on a brand page has a public source, the page's Sources line at the bottom of each section names where it came from.

How we verify each data point

The internal rule is simple: at least two independent sources must agree before a number is labeled "Verified."

Single-source numbers — i.e., a figure that only the brand itself has published, or only one trade-press article carries — are still publishable, but we label them "Reported" rather than "Verified" so the reader knows the difference.

Where multiple sources disagree, we use the median value, surface the range in the page body, and flag the wider spread in the section sources line. We don't average to hide disagreement.

Where source material is unstructured — annual reports, prospectuses, brand pages, trade articles — we use AI-assisted extraction to convert the text into structured fields, then put every extracted number through human review before it reaches the public page. Editorial discipline is governed by an internal runbook that we update whenever a past extraction proves to have been wrong. The operating principle: machine-extracted data is a starting point for verification, not a finished public record.

What "Verified" and "Reported" actually mean

We don't carry other labels. If we don't have either of the above, the field is left blank rather than filled with a confident-looking number we can't back up.

What we deliberately don't publish

Editorial independence

FRANticc's revenue model is the franchise investor — a Pro tier paid by the person evaluating an opportunity. We have never taken brand money. We never will.

This produces specific behaviors investors should expect from us:

• We write candid coverage, including for brands that would prefer otherwise.
• We publish honest non-franchise pages for brands that don't actually franchise to individuals (Nike, Sony, Asian Paints' dealer-only model, for example), explicitly labeled not franchisable, with verified alternatives in the same category.
• We surface confidence and provenance, not just numbers — because investors paying for analysis deserve to see the working.
• If we ever take brand money for any line on this site, we will mark that line Sponsored in clear, persistent labeling. We have no plans to do this.

Corrections

If you represent a brand we cover, are a regulator, an investor, or a journalist who's spotted an error, write to [email protected]. The mailbox is monitored, and you will receive a substantive human reply within 24 hours of your message.

What we'll do quickly

• Fix any specific factual error you can document. Quickly means within 24 hours of confirming the correction.
• Update the brand page's Last verified date to reflect the correction.
• Add the source you provided to the brand's section Sources line where appropriate.

What we won't do

• Remove an editorial profile because the brand dislikes being covered.
• Publish numbers we can't independently corroborate, even if a brand insists they're true.
• Reframe verified data to favor a brand's marketing position.

We log every correction request and outcome. If you believe a correction was mishandled, you can escalate to [email protected].

Why this page exists

Most franchise-listing sites in India don't disclose where their numbers come from, who reviews them, or what their relationship is with the brands they cover. The result is a category-wide trust deficit — and a very expensive set of decisions made by investors who couldn't tell which numbers were credible. FRANticc's editorial bet is that disclosing the standard is itself the differentiator. This page is part of the standard.