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Keller WilliamsFranchise Cost 2026

Keller Williams franchise cost in the US (2026): $30K–$88K investment · $3K franchise fee · 6% royalty — verified from primary sources · data as of Oct 2026

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Operating Locations

Market position · peer cohort

Keller Williams operates one of this cohort's growing breadth networks, with customer response in the softer band.

Mapped against 8 verified peers sharing its industry and store format — network breadth across, observed customer response up. Qualitative bands, relative to this cohort. Tags show how each network is run.

Brands sharing a band sit side by side — the gap between them is a tie, not a ranking.

Keller Williamsfranchise-owned

Roto-Rooterfranchise-owned

One Hour Heating & Air Conditioningfranchise-owned

Mr. Rooterfranchise-owned

College Hunks Hauling Junkfranchise-owned

Mosquito Shieldfranchise-owned

Benjamin Franklin Plumbingfranchise-owned

Tide Cleanersfranchise-owned

Jackson Hewittfranchise-owned

Keller Williams and peer brands by network-breadth band and customer-response band
Brand	Breadth	Response
Keller Williamsfranchise-owned	Growing breadth	Softer
Jackson Hewittfranchise-owned	Broad	Stronger
Tide Cleanersfranchise-owned	Focused	Softer
Benjamin Franklin Plumbingfranchise-owned	Focused	Middle

+ 5 more peers in the full cohort · all shown on the map above

How this is built. Positions come from source-verified records in the FRANticc dataset — India's provenance-first franchise data platform. Every figure is traceable to a named source, tiered S1 (brand-official) to S7 (estimated, labelled as such). Network positions use only store counts with a documented source; customer response is the review-count-weighted average of documented Google review samples across Indian states. Brands whose network totals conflict across sources are excluded from the map rather than plotted — FRANticc fails closed on bad data. Not an investment recommendation.

Cohort verified 2026-10-22 · relative to this peer cohort

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Enquire about a Keller Williams franchise ↓

Share your details and we’ll send them to Keller Williams's franchise development team. They will get in touch with you directly.

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Professional Background

FRANticc operates as an independent research platform. We are not a franchise broker, agent or seller, and we neither offer nor sell franchises. Only Keller Williams can make a franchise offer, through its Franchise Disclosure Document. How we handle your details

Prefer to apply yourself? Visit Keller Williams's official franchise site

Prefer email? Write to the franchise team at [email protected].

Frequently asked · Keller Williams

What does a Keller Williams franchise cost in the US?

The total investment for a Keller Williams franchise for the Market Center Office format is $184K–$336K. That total includes a $35K franchise fee.

What royalty does Keller Williams charge?

Keller Williams charges a 6% royalty.

How much space does a Keller Williams franchise need?

A Keller Williams outlet needs from 2000 sq ft for the Market Center Office format.

How many Keller Williams outlets are there in the US?

Keller Williams operates 735 outlets in the US, and has been trading since 1987.

Who is eligible for a Keller Williams franchise?

You will need capital of at least $184K, a site of 2000+ sq ft. Territory: Non-exclusive; protected ~1,000 sold units × avg price; franchisor reserves online/alternative channels; no bricks-mortar MC in awarded area during compliance.

How long is the Keller Williams franchise agreement?

Agreement terms: 5-yr initial · one 10-yr renewal (sign then-current agreement).

How does a Keller Williams franchisee earn?

A Keller Williams franchisee earns from customer sales at their own outlet across its 2 formats (Market Center Office, Business Center Office). You keep outlet takings and pay the brand a royalty on sales. FRANticc does not publish per-outlet earnings for US brands unless the franchisor discloses them.

Is the Keller Williams franchise offer genuine?

Keller Williams' franchise programme is verified against a primary source. FRANticc links the source rather than relaying agent claims — https://kwri.kw.com/open-a-franchise. Always confirm terms directly with the franchisor before paying any fee.

How current is Keller Williams' franchise disclosure?

These figures come from Keller Williams' Franchise Disclosure Document for fiscal year 2025, filed with state regulators.

Is a Keller Williams franchise SBA-eligible?

Keller Williams is not listed on the SBA Franchise Directory, so SBA-backed financing may not be available. Confirm with your lender.

How many Keller Williams units opened and closed recently?

Keller Williams' FDD Item 20 for fiscal 2025 reports 11 openings and 38 franchised-unit exits: 8 terminated, 5 not renewed, 5 reacquired by the franchisor and 20 ceased operations for other reasons. Item 20 is the franchisor's own filed count of unit turnover.

Have a different question? Ask Franchise Pixie.

According to FRANticc's verified franchise database, Keller Williams requires a minimum investment of $30K under a YOUR ESTIMATED INITIAL INVESTMENT FOR A KELLER WILLIAMS BUSINESS CENTER* model. Keller Williams operates 735 outlets across the US, established in 1987. Data confidence: Reported. FRANticc provides the full franchise prospectus including verified FDD earnings, fee-load and capital-ask breakdowns, and franchisee contacts at franticc.com.

Keller Williams

Keller Williams is a Services brand operating in the US. This page is the editorial franchise profile, covering operating format, investment range, store distribution, and side-by-side comparisons with peer brands. The data is independent — FRANticc never accepts payment from brands to influence coverage.

Founded: 1987
Total stores in the US: 735
Industry: Services — Real Estate Brokerage
Franchise model: YOUR ESTIMATED INITIAL INVESTMENT FOR A KELLER WILLIAMS BUSINESS CENTER*
Setup CapEx: $30K
Royalty: 6%
Franchise fee: $3K

Keller Williams Franchise Formats Available in the US

YOUR ESTIMATED INITIAL INVESTMENT FOR A KELLER WILLIAMS BUSINESS CENTER* — Investment from $30K
YOUR ESTIMATED INITIAL INVESTMENT FOR A MARKET CENTER — Investment from $184K, 2000+ sqft

Compare Keller Williams with other franchise opportunities on FRANticc. FRANticc turns each brand's FDD into source-verified investment data — every figure traceable to the franchisor's own filing.

Premium tools available for Keller Williams: Verified Earnings (FDD Item 19 unit economics), the Capital Ask and Captive-Economy breakdowns, Franchisee Connect (talk to existing Keller Williams operators), Legal Vault (litigation, directors, financials), and SBA loan-eligibility signals. Visit franticc.com/brands/keller-williams.html for the full interactive prospectus.