How do Keventers franchisees make money?
Keventers franchisees earn revenue from direct sales of milkshakes, cold beverages, chai, and accompanying food items to customers at their kiosk or small store location. They retain the selling price minus the cost of goods, operating expenses, and an 8% royalty paid to the parent company. Gross margins on beverages range from 55–75%, depending on the product mix.
What is the Keventers franchise cost?
Total investment for a Keventers franchise typically ranges from ₹20 to ₹50 lakhs depending on format and location. This includes a franchise fee of approximately ₹5–9 lakhs, setup costs (branding, interiors, equipment) of ₹15–20 lakhs, security deposit, and working capital. Kiosk formats are at the lower end; larger standalone stores fall toward the higher end.
What revenue streams does a Keventers franchisee have?
Keventers franchisees earn from three primary streams: milkshakes and cold beverages (highest-margin products), chai and hot beverages (year-round demand), and food accompaniments such as snacks and biscuits. All revenue is generated at the point of sale from walk-in and takeaway customers.
Is Keventers franchise revenue seasonal or steady?
Keventers revenue is moderately seasonal. Cold beverages peak during summer and monsoon, while chai sees stronger sales in winter. Urban location and foot-traffic density are the primary drivers of consistency. Franchisees should expect fluctuations tied to weather and local traffic patterns rather than flat, year-round predictability.
Is Keventers actively franchising in India?
Yes, Keventers is actively franchising across India. The brand was revived in 2015 and has grown to 300 operational outlets nationwide. Keventers offers two primary franchise formats—a compact kiosk model and a larger café lounge format—both available for franchise partnerships under the FOFO (Franchise Owned, Franchise Operated) model.
What is the minimum investment required to open a Keventers kiosk franchise?
The minimum total investment for a Keventers kiosk franchise is ₹20 lakh. This breaks down into a franchise fee of ₹5 lakh, setup costs (equipment, branding, interiors) of approximately ₹15 lakh, and working capital of ₹5 lakh. Kiosk formats require 80 sq ft of space and are designed for high-traffic transit hubs and college corridors.
What is the investment range for a Keventers café lounge franchise?
A Keventers café lounge format requires a minimum total investment of ₹30 lakh. This includes a franchise fee of ₹7 lakh, setup and buildout costs of approximately ₹22 lakh, and working capital of ₹8 lakh. The café lounge requires 250 sq ft of space minimum and offers higher gross margins (55–65%) compared to the kiosk format, but demands greater owner involvement.
Does Keventers charge royalty fees to franchisees?
Yes, Keventers charges an 8% royalty on revenue to all franchisees. This is the ongoing fee paid monthly for using the brand name, operational systems, and supply chain support. The royalty is calculated on total sales and is the primary revenue stream for the parent company under the FOFO franchise model.
How much space is needed for a Keventers kiosk?
A Keventers kiosk requires a minimum of 80 sq ft of space. This compact footprint is intentionally designed for high-throughput, low-capex operations in transit hubs, malls, college campuses, and busy commercial corridors. The small space requirement allows franchisees to secure premium foot-traffic locations without prohibitive rental costs.
What is the gross margin for a Keventers franchise?
Gross margins for Keventers franchises range from 40–50% for kiosk formats and 55–65% for café lounge formats. These margins are calculated before royalty, rent, labour, and utilities. The higher margins in café lounges reflect the expanded product mix and dine-in service model compared to compact kiosks focused on takeaway beverage sales.
How long is the training period for a Keventers franchisee?
Keventers provides 10 days of training to all new franchisees. This training covers operations, beverage preparation, inventory management, point-of-sale systems, and brand standards. Training is mandatory before opening and ensures consistency across the Keventers network.
What is the franchise agreement validity period for Keventers?
Keventers franchise agreements have a validity period of 5 years. After the initial term, franchisees may renew their agreement, subject to brand compliance and mutual agreement with the parent company. The 5-year cycle allows both parties to evaluate performance and market conditions.
Does Keventers provide inventory to franchisees?
Yes, Keventers operates a brand-supplied inventory model. The parent company manages sourcing and distribution through a central kitchen and cold chain infrastructure. Franchisees do not source ingredients independently; they purchase finished or semi-finished products from Keventers' supply network, ensuring consistency and quality control across all outlets.
How many Keventers outlets are currently operating in India?
Keventers operates approximately 300 outlets across India as of the brand's latest count. This network spans urban and semi-urban markets, reflecting steady growth since the brand's 2015 revival. The expansion indicates consistent market demand for organized, branded beverage retail in India's quick-service segment.
What level of owner involvement is required for a Keventers kiosk franchise?
Keventers kiosk franchises require moderate (M) owner involvement. While day-to-day operations can be delegated to trained staff, the owner should be actively engaged in sales, customer service, inventory oversight, and local marketing. The compact kiosk format does not demand full-time on-site presence if staffing is adequate.
What is the difference between Keventers kiosk and café lounge formats?
Keventers kiosks are compact (80 sq ft), takeaway-focused outlets requiring ₹20 lakh investment and moderate owner involvement, targeting transit hubs and campuses. Café lounges are larger (250+ sq ft), dine-in enabled stores requiring ₹30 lakh investment and higher owner involvement, targeting locality-exclusive catchments. Café lounges offer higher gross margins (55–65% vs 40–50%) but require greater capital and operational commitment.
