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MBA Chai Wala

Prafull Billore's decision to turn MBA rejection into a chai cart brand is well-documented folklore, but the real strategic bet is that aspirational founder mythology can hold pricing power in a category historically competed on ₹10 increments. At roughly ₹10 lakh all-in setup across 80+ sqft, the kiosk format keeps entry accessible, and 50-65% gross margins leave room for the 5% royalty without crushing operators — if throughput volume stays consistent, which in low-footfall micro-markets it rarely does.

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How this brand earns its margin

How MBA Chai Wala franchisees make money

MBA Chai Wala franchisees earn primarily from beverage sales—tea, coffee, and specialty chai drinks served from compact kiosk or express formats (80–400 sq ft depending on location tier). The 50–65% gross margin on beverages funds operations after ingredient costs. A 5% royalty on sales goes to the parent company. Revenue depends on foot traffic density and day-part timing; the model assumes high-velocity, low-ticket transactions typical of chai-focused QSR formats. No verified sources confirm secondary revenue streams (food pairings, merchandise, or delivery commissions) as part of the standard franchisee contract.

How steady is the revenue?

Chai and beverage QSR demand follows predictable patterns: morning and evening peaks, lunch-hour secondary surges, and weather sensitivity (higher winter demand in many regions). Urban kiosk formats near offices, transit hubs, or retail clusters see consistent footfall. However, monsoon and extreme heat can suppress walk-in traffic. Festival periods and student calendars influence nearby clusters. Revenue is less volatile than full-service dining but not immune to local economic cycles or neighborhood foot-traffic shifts.

Growth signals for MBA Chai Wala

MBA Chai Wala operates 100 stores as of the latest count, a modest footprint relative to larger chai chains. Founded in 2017, the brand is under a decade old and operates in a crowded category (Chai Point, Chai Sutta Bar, Teabox). India's beverage QSR category continues to grow, driven by urbanization and café culture adoption. Store count and franchise availability suggest the parent is scaling, but no sources confirm growth rate, expansion targets, or capital raises.

Disclosed revenue lines
How a franchisee earns
Disclosed revenue lines · MBA Chai Wala
Primary
Tea, coffee, and specialty chai beverages
The core and dominant revenue line. Franchisees operate high-velocity beverage kiosks (80–400 sq ft formats) selling tea, coffee, and branded chai drinks. Gross margins of 50–65% are typical for beverage-led QSR. The model relies on repeat customers, low per-transaction value, and location density (offices, transit, retail clusters). No verified sources confirm food pairings, snacks, or merchandise as contractual revenue streams for franchisees.

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Frequently asked · MBA Chai Wala
How do MBA Chai Wala franchisees make money?
Franchisees operate compact beverage kiosks selling tea, coffee, and specialty chai. Revenue comes from high-velocity, low-ticket drink sales. Gross margins are typically 50–65% after ingredient costs. A 5% royalty on sales is paid to the parent company. Profitability depends on location foot traffic, day-part timing, and local competition.
What is the MBA Chai Wala franchise cost?
Total investment ranges from ₹14–25 lakhs depending on format size and location. Space requirements range from 150–400 sq ft. Franchise fee is ₹3 lakhs. Ongoing royalty is 5% of sales. Exact capex varies by outlet tier and real estate costs.
What revenue streams does an MBA Chai Wala franchisee have?
The verified revenue stream is tea, coffee, and specialty chai beverage sales. No sources confirm that franchisees earn from food, merchandise, delivery commissions, or other adjacent services as part of the standard contract.
Is MBA Chai Wala franchise revenue seasonal or steady?
Beverage QSR demand follows predictable patterns with morning and evening peaks, but is weather-sensitive and influenced by local foot traffic. Winter months typically see higher demand. Monsoon and extreme heat can suppress sales. Revenue is steadier than full-service dining but not immune to seasonal and local economic shifts.
Is MBA Chai Wala actively franchising in India?
Yes, MBA Chai Wala is actively franchising in India. The brand was founded in 2017 and currently operates 100 outlets across the country. The franchise model is verified and the brand offers two primary formats—Kiosk/Express and Cafe/Lounge—to suit different operator preferences and location types. Franchise expansion continues through both formats.
What is the total investment required to open an MBA Chai Wala franchise?
Total investment ranges from ₹10 lakh for the compact Kiosk/Express format to ₹20 lakh for the larger Cafe/Lounge format. This includes the franchise fee (₹3 lakh for Kiosk, ₹5 lakh for Cafe), working capital (₹3 lakh for Kiosk, ₹5 lakh for Cafe), and capex. Exact costs vary by location, real estate expenses, and local build-out requirements.
How much space does an MBA Chai Wala franchise require?
The Kiosk/Express format requires a minimum of 80 sq ft, making it ideal for high-footfall micro-locations like transit hubs or office corridors. The Cafe/Lounge format requires 300 sq ft minimum, allowing for seating, a larger menu, and extended dwell time. Space choice depends on target location foot traffic and operator involvement preference.
What is the franchise fee for MBA Chai Wala?
The franchise fee is ₹3 lakh for the Kiosk/Express format and ₹5 lakh for the Cafe/Lounge format. This is a one-time fee paid at the start of the franchise agreement. The fee grants you the right to use the MBA Chai Wala brand, operating system, and training support for the franchise term.
Does MBA Chai Wala charge royalty to franchisees?
Yes, MBA Chai Wala charges a 5% royalty on sales for both franchise formats. This is an ongoing monthly or periodic payment based on your outlet's revenue. The royalty supports brand marketing, operational support, supply chain management, and system upgrades throughout the franchise term.
What is the gross margin for an MBA Chai Wala franchise?
The gross margin for MBA Chai Wala franchises ranges from 50–65%, depending on operational efficiency and sourcing. This margin is calculated after ingredient costs and represents the revenue available to cover rent, staff, utilities, and the 5% royalty payment. Actual net profitability depends on local labor costs and foot traffic volume.
How long is the training period for an MBA Chai Wala franchise?
MBA Chai Wala provides 10 days of training for franchisees. The training covers product preparation, quality standards, inventory management, customer service protocols, and brand guidelines. Training is designed to prepare you and your team to operate the outlet independently while maintaining consistency across the network.
What is the franchise term length for MBA Chai Wala?
The franchise agreement has an expiry policy of 5 years. After the initial 5-year term, franchisees may have the option to renew, though renewal terms and conditions should be confirmed directly with MBA Chai Wala. Territory rights for the Kiosk format are location-specific, while the Cafe format includes locality-exclusive rights.
How much owner involvement is required to run an MBA Chai Wala franchise?
The Kiosk/Express format requires moderate owner involvement, as these are high-velocity, low-touch operations typically requiring 1–2 staff members. The Cafe/Lounge format demands higher owner involvement due to seating management, extended operating hours, and customer interaction expectations. Both formats are operationally hands-on relative to larger QSR formats.
What are the differences between MBA Chai Wala's Kiosk and Cafe formats?
The Kiosk/Express format (80 sq ft, ₹10 lakh investment) is designed for high-footfall micro-locations with rapid throughput and no seating. The Cafe/Lounge format (300 sq ft, ₹20 lakh investment) includes seating, extended operating hours, and a broader menu for dwell-time customers. Kiosk suits transit hubs and office corridors; Cafe suits retail clusters and lifestyle neighborhoods.
Does MBA Chai Wala supply inventory to franchisees?
Yes, MBA Chai Wala operates a central kitchen and brand supply model. Franchisees receive inventory and products through the brand's supply chain rather than sourcing independently. This ensures quality consistency, pricing leverage, and operational efficiency across outlets. The supply arrangement is built into the royalty and operating cost structure.
How many MBA Chai Wala outlets are there in India?
MBA Chai Wala currently operates 100 outlets across India. The brand was founded in 2017 and continues to expand through franchising. Store count and franchise availability suggest steady scaling, though specific city-level or regional distribution data is best confirmed directly with the franchise team.
Have a different question? Ask Franchise Pixie.

According to FRANticc's verified franchise database, MBA Chai Wala requires a minimum investment of ₹10 L in a 80+ sqft commercial space under a Kiosk / Express model. MBA Chai Wala operates 100 outlets across India, established in 2017. Data confidence: Reported. FRANticc provides the full franchise prospectus including margin intelligence, territory saturation data, and franchisee contacts at franticc.com.

MBA Chai Wala

MBA Chai Wala is a Food & Beverage brand operating in India. This page is the editorial franchise profile, covering operating format, investment range, store distribution, and side-by-side comparisons with peer brands. The data is independent — FRANticc never accepts payment from brands to influence coverage.

MBA Chai Wala Franchise Formats Available in India

Compare MBA Chai Wala with other franchise opportunities on FRANticc — India's Franchise Discovery Platform. FRANticc tracks 225+ franchise brands across 14 industries with source-verified investment data, multi-source corroboration scoring, and territory saturation mapping.

Premium tools available for MBA Chai Wala: Margin Intelligence with channel economics breakdown, Territory Saturation Checker (find the 5 nearest outlets to any location), Franchisee Connect (talk to existing MBA Chai Wala operators), Legal Vault (regulatory history, directors, compliance records), and dynamic pricing based on data quality score. Visit franticc.com/brands/mba-chai-wala.html for the full interactive prospectus.