Ampere (Greaves) vs Ather Energy franchise India 2026: is the ₹25 lakh capex gap worth it?
Ampere (Greaves) is 2.0× cheaper to get into — ₹25 L vs ₹50 L (about ₹25 lakh less). Ampere (Greaves) runs the bigger network at 400 vs 351 outlets.
01 What actually matters
Numbers that separate them on a 5-year horizon — not the dealer-pitch summary.
Ather Energy is expanding fastest here — 27 outlets per year since founding in 2013. High-velocity brands signal momentum but also mean new territory for individual franchisees gets handed out quickly; lock in your preferred area early.
One-time franchise fees are worth noting: Ather Energy charges ₹5 L upfront on top of the setup capex. This is a non-refundable sunk cost before revenue begins — bake it into your at-risk capital calculation.
On pure entry capital, Ampere (Greaves) is 2.0× cheaper than Ather Energy — ₹25 L vs ₹50 L. That gap compounds over a 5-year horizon because working capital and rent deposit scale with format size.
02 The numbers, visualised
Primary (flagship) format per brand. Smaller kiosk / express formats may have different economics.
Entry investment
Primary (flagship) franchise format per brand. Some brands also offer smaller kiosk / cloud-kitchen formats at lower capex — check the brand page for full format options.
Network scale — total outlets
Bigger networks mean more brand recognition and supplier scale; smaller ones mean less intra-brand competition in your territory.
Customer ratings Exact star rating + review volumePlus per-city Brand Health for both brands.Unlock with Pro →
Which brand's outlets are rated higher by customers, aggregated across locations. Exact star rating and review volume are in Brand Health.
Direction only — the underlying rating & review count are Pro data.
03 Side-by-side
Every verified data point. Green badge marks the more favourable value for a typical first-time operator.
| Metric | Ampere (Greaves) | Ather Energy |
|---|---|---|
| Entry capex | ₹25 L ↓ Lower | ₹50 L |
| Royalty | 0% | 0% |
| Gross margin | — | — |
| Min space (sqft) | 2000 | 1800 ↓ Smaller |
| Total outlets | 400 ↑ Bigger | 351 |
| Franchise fee | ₹3 L ↓ Lower | ₹5 L |
| Working capital | ₹10 L | ₹20 L |
Not sure if Ampere (Greaves) or Ather Energy actually fits *you*?
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Compare Ampere (Greaves) + Ather Energy + 2 EV Two-Wheeler peers in the full tool
Open this pair plus TVS iQube and Hero Vida (the next-largest EV Two-Wheeler brands by network size) side-by-side in the full comparison tool. Add or swap brands to fit your decision.
04 Explore these brands in depth
Same data plus galleries, store-locator, margin economics, legal vault — free on every brand page.
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05 Frequently asked
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Do these EV Two-Wheeler brands charge a royalty?
No — Ampere (Greaves), Ather Energy charge no percentage royalty, because these are authorized dealer models: the brand takes its margin on the product it sells you rather than a cut of your revenue. There is no royalty line to compare here, so judge the deal on the buying margin, the volume commitment and the territory terms instead.
What is the minimum space required for a EV Two-Wheeler franchise?
Among these brands, the smallest footprint is Ather Energy at 1800+ sqft. Tier-2 and Tier-3 city franchisees should verify whether the brand will approve a location at minimum spec — in high-street metros, brands typically insist on 150–300 sqft above their published minimum.
Can I own multiple EV Two-Wheeler franchises?
Multi-unit ownership is common in Indian franchising and several EV Two-Wheeler brands actively encourage it through discounted second/third-unit fees. Check for "master franchise" or "multi-unit development" terms in the contract — these usually require a minimum 3–5 unit commitment within a defined city/region over 24–36 months.
Do these EV Two-Wheeler franchises offer territorial rights?
Territorial exclusivity varies sharply across EV Two-Wheeler operators and is rarely enforced uniformly. Most Indian franchise agreements carve out a "protected radius" (typically 500m–2km) rather than exclusive geographic zones. Always read the "Non-Competition" and "Protected Territory" clauses of the franchise agreement — and verify by asking existing franchisees if the brand has honoured them.