📸 Update Logo

📸 Upload Photos to Categories

Rare RabbitFranchise Cost in India 2026

Rare Rabbit franchise cost in India (2026): ₹60L investment · ₹10L franchise fee · zero royalty — verified from primary sources · data as of Oct 2026

Moda Internationale's 2015 menswear label has quietly scaled to ~100 stores by targeting a gap that most Indian retailers missed: the aspirational professional who finds luxury unattainable but fast fashion embarrassing. The zero-royalty structure is the detail worth pausing on — when gross margins run 40-48%, Rare Rabbit's parent earns through wholesale supply, making franchisee success and brand revenue structurally aligned. At ₹60 lakh entry capex, the model rewards operators with strong local retail real estate relationships, if footfall in the chosen catchment skews genuinely toward mid-to-upper income earners.

Core Investment

Compare

Total Stores

Format i

Space Req. i

Total Commitment i

Working Capital i

Owner's Involvement i

PassiveLowMedFull-Time

Due Diligence & Legal

Franchise Fee i

Royalty i

Security Deposit i

Agreement i

Territory i

Franchisee Margin i

Credit Terms i

Operations & Training

Training i

Marketing Fund i

Gross Margin i

Supply Chain i

Approved Locations i

Investor Pro Tools

PRO

Every Pro tool, on all 234 brands

30 Days

₹699

₹23/day

90 Days

₹1,499

₹16/day

save ₹598

365 Days

₹2,299

₹6/day

save ₹6,089

UPI

One-time · no auto-renew Sign in

How this brand earns its margin

How Rare Rabbit franchisees make money

Rare Rabbit franchisees earn revenue primarily through retail sales of premium menswear—shirts, trousers, jackets, and accessories—at wholesale-to-retail margin. The canonical model shows a gross margin of 40–48%, with franchisees operating exclusive stores (typically 1200 sqft) under the Rare Rabbit brand identity. After covering operational costs including rent, staff, utilities, and marketing, franchisees typically realize net profit margins of 20–30% on turnover. Rare Rabbit operates as a standalone menswear franchise; there are no ancillary services, food, or diagnostic revenue streams within the franchisee's scope.

Supply chain & sourcing

Rare Rabbit's supply chain model for franchisees is not detailed in verified sources. While the canonical retail-apparel structure typically involves parent-supplied inventory at wholesale cost and franchisee absorption of markdown risk, specific details about Rare Rabbit's procurement mandate, inventory ownership, return policies, and sourcing flexibility are not confirmed. Franchisees should request explicit clarification on inventory flow, wholesale pricing, and unsold-stock handling during due diligence.

Demand & growth signals

Premium menswear demand in India is influenced by seasonal factors—higher sales typically occur during festival seasons (Diwali, weddings) and corporate gifting periods. Urban-focused, discretionary-category retail is also sensitive to economic cycles and consumer spending confidence. Rare Rabbit's 100-store presence and five-year operating history suggest established brand traction, but individual store performance will depend on location, local foot traffic, and regional purchasing power. Revenue is not inherently steady across all seasons. Rare Rabbit has grown to 100 stores since its 2015 founding, reflecting sustained demand for curated, mid-to-premium menswear in India's urban retail segment. India's apparel retail category has expanded with rising disposable incomes and organized retail penetration. The brand's franchise model indicates scaling intent, though growth will depend on site selection, competitive intensity, and the overall health of discretionary consumer spending in regional markets.

Disclosed revenue lines

How a franchisee earns

Disclosed revenue lines · Rare Rabbit

Primary

Menswear retail sales

Sale of branded shirts, trousers, jackets, and accessories through the exclusive store format. This is the sole revenue line for Rare Rabbit franchisees. Gross margin is 40–48%, with net profitability averaging 20–30% after operational costs. The brand does not operate food, services, diagnostics, or secondary business units within the franchisee contract.

Operating Locations

Market position · peer cohort

Rare Rabbit holds a focused footprint with customer response in the cohort's stronger band.

Mapped against 8 verified peers sharing its industry and store format — network breadth across, observed customer response up. Qualitative bands, relative to this cohort. Tags show how each network is run.

Brands sharing a band sit side by side — the gap between them is a tie, not a ranking.

Rare Rabbitfranchise-owned

Manyavarfranchise-owned

Raymondfranchise-owned

Pepe Jeansfranchise-owned

FabIndiafranchise-owned

Westsidecompany-operated

Snitchfranchise-owned

Levi'sfranchise-owned

Zudiofranchise-owned

Rare Rabbit and peer brands by network-breadth band and customer-response band
Brand	Breadth	Response
Rare Rabbitfranchise-owned	Focused	Stronger
Raymondfranchise-owned	Broad	Stronger
Zudiofranchise-owned	Growing breadth	Middle
Westsidecompany-operated	Focused	Softer

+ 5 more peers in the full cohort · all shown on the map above

How this is built. Positions come from source-verified records in the FRANticc dataset — India's provenance-first franchise data platform. Every figure is traceable to a named source, tiered S1 (brand-official) to S7 (estimated, labelled as such). Network positions use only store counts with a documented source; customer response is the review-count-weighted average of documented Google review samples across Indian states. Brands whose network totals conflict across sources are excluded from the map rather than plotted — FRANticc fails closed on bad data. Not an investment recommendation.

Cohort verified 2026-10-22 · relative to this peer cohort

FRANticc · BrandFit AI

Is actually the right fit for you?

BrandFit asks 6 visual questions about your operator profile, capital, location, and risk appetite — then ranks all 234 brands by predicted success-fit for your specific situation. shows up where it actually fits, not just where it can afford.

Run BrandFit on my situation

Industry story · Apparel & Fashion

How apparel franchise economics actually work

Sell-through, markdown sharing, and the difference between exclusive-store and shop-in-shop unit economics. The numbers brand reps rarely walk you through.

See the full Apparel industry story

Join this Brand : See if you Qualify ↓

First Name *

Last Name

Email *

Phone *

State *

City *

Address / Locality

Professional Background

Frequently asked · Rare Rabbit

What does a Rare Rabbit franchise cost in India?

Rare Rabbit lists an investment starting at ₹60 L for the Exclusive Store format. It also lists a ₹10 L franchise fee, ₹15 L working capital, a ₹10 L security deposit. Ask whether the investment figure covers them.

How much space does a Rare Rabbit franchise need?

A Rare Rabbit outlet needs from 1200 sq ft for the Exclusive Store format. Approved locations: Tier 1-2 malls and high streets; 500-1500 sqft.

How many Rare Rabbit outlets are there in India?

Rare Rabbit operates 131 outlets in India, and has been trading since 2015.

Who is eligible for a Rare Rabbit franchise?

You will need capital of at least ₹60 L, a site of 1200+ sq ft, readiness for hands-on, owner-operated (FOFO/dealer) involvement — confirm exact operator requirements with the franchisor. Territory: Exclusive territory; 500-800 sqft formats.

What margin does a Rare Rabbit franchisee earn?

Gross margin runs 40–48%. Margins are the disclosed percentage bands — FRANticc does not publish per-outlet earnings.

What training and support does Rare Rabbit provide?

Rare Rabbit provides 5 days of formal training. Supply chain: Domestic (Bangalore manufacturing).

How long is the Rare Rabbit franchise agreement?

Agreement terms: Not publicly disclosed.

How does a Rare Rabbit franchisee earn?

A Rare Rabbit franchisee earns from customer sales at their own outlet through the Exclusive Store format. You earn on product margin rather than paying a percentage royalty. FRANticc does not publish per-outlet earnings for Indian brands unless the franchisor discloses them.

Is the Rare Rabbit franchise offer genuine?

Rare Rabbit's franchise programme is verified against a primary source (last checked 2026-06-09). FRANticc links the source rather than relaying agent claims — https://me.thehouseofrare.com/pages/franchise-contact-us. Always confirm terms directly with the franchisor before paying any fee.

What revenue streams does a Rare Rabbit franchisee have?

A single primary revenue stream: menswear retail sales (shirts, trousers, jackets, accessories) at wholesale-to-retail margin. Rare Rabbit does not offer food, services, diagnostics, or other business lines to franchisees. Revenue depends entirely on in-store apparel sales.

Is Rare Rabbit franchise revenue seasonal or steady?

Premium menswear retail is moderately seasonal. Demand typically peaks during festivals (Diwali, Holi), wedding seasons, and corporate gifting periods. Urban discretionary spending also fluctuates with economic cycles. Individual store performance is location-dependent; revenue is not inherently stable across all months.

Is Rare Rabbit actively franchising in India?

Yes, Rare Rabbit is actively franchising in India. The brand, founded in 2015 by Moda Internationale, operates approximately 100 stores across the country and continues to onboard franchisees through its exclusive store format. Rare Rabbit targets Tier 1–2 malls and high streets in cities where mid-to-upper income professionals concentrate, making it a selective but open franchise opportunity for retail operators.

Does Rare Rabbit charge royalty to franchisees?

No, Rare Rabbit does not charge royalty or marketing fund contributions to franchisees. The brand's revenue model is margin-based: Rare Rabbit earns through wholesale supply to franchisees, aligning the parent company's success directly with franchisee profitability. This zero-royalty structure is uncommon in Indian retail franchising and reflects confidence in the franchisee's ability to drive volume.

How many Rare Rabbit stores are currently operating in India?

Rare Rabbit operates approximately 100 stores across India as of the latest count. The brand has scaled steadily since its 2015 founding, establishing presence primarily in Tier 1–2 cities and established shopping destinations. This store network demonstrates sustained demand for curated, mid-to-premium menswear among urban, professional consumers.

What is the owner involvement level required to run a Rare Rabbit franchise?

Rare Rabbit requires moderate (M-level) owner involvement. As the franchisee, you are expected to actively participate in day-to-day store operations, staff management, customer engagement, and local marketing initiatives. The business is not fully passive or hands-off; strong retail acumen and local market understanding directly impact store performance. A remote, non-operator approach is not advisable for this format.

What makes Rare Rabbit different from other menswear franchises in India?

Rare Rabbit targets a specific gap in Indian retail: aspirational professionals who find luxury unattainable but fast fashion unacceptable. The brand's zero-royalty, margin-based revenue model aligns franchisee and parent-company incentives structurally. Additionally, Rare Rabbit sources domestically from Bangalore manufacturing, ensuring supply consistency and turnaround speed. The brand's selective location strategy—Tier 1–2 malls and high streets in cities with concentrated mid-to-upper income demographics—differentiates it from volume-focused apparel franchises.

What are the location requirements for opening a Rare Rabbit franchise?

Rare Rabbit approves locations exclusively in Tier 1–2 malls and high streets—not in secondary markets, standalone buildings, or non-retail zones. Your catchment should demonstrate a concentration of mid-to-upper income professionals and discretionary apparel consumers. The brand emphasizes location quality over quantity, making real-estate selection critical to franchisee success and brand consistency.

How is inventory managed in a Rare Rabbit franchise?

Rare Rabbit franchisees procure inventory from the parent company at wholesale cost and assume responsibility for retail sales and inventory management. The brand's supply chain operates domestically from Bangalore manufacturing, ensuring consistent product quality and faster replenishment cycles. Franchisees absorb markdown risk on unsold inventory; however, specific details about return policies, inventory ownership, and sourcing flexibility should be clarified during your due-diligence process with the brand directly.

Have a different question? Ask Franchise Pixie.

According to FRANticc's verified franchise database, Rare Rabbit requires a minimum investment of ₹60 L in a 1200+ sqft commercial space under a Exclusive Store model. Rare Rabbit operates 131 outlets across India, established in 2015. Data confidence: Reported. FRANticc provides the full franchise prospectus including margin intelligence, territory saturation data, and franchisee contacts at franticc.com.

Rare Rabbit

Rare Rabbit is a Apparel & Fashion brand operating in India. This page is the editorial franchise profile, covering operating format, investment range, store distribution, and side-by-side comparisons with peer brands. The data is independent — FRANticc never accepts payment from brands to influence coverage.

Founded: 2015
Total stores in India: 131
Industry: Apparel & Fashion — Premium Menswear
Franchise model: Exclusive Store
Setup CapEx: ₹60 L
Working capital: ₹15 L
Minimum space requirement: 1200+ sqft
Franchise fee: ₹10 L

Compare Rare Rabbit with other franchise opportunities on FRANticc — India's Franchise Discovery Platform. FRANticc tracks 233 franchise brands across 14 industries with source-verified investment data, multi-source corroboration scoring, and territory saturation mapping.

Premium tools available for Rare Rabbit: Margin Intelligence with channel economics breakdown, Territory Saturation Checker (find the 5 nearest outlets to any location), Franchisee Connect (talk to existing Rare Rabbit operators), Legal Vault (regulatory history, directors, compliance records), and dynamic pricing based on data quality score. Visit franticc.com/brands/rare-rabbit.html for the full interactive prospectus.