📸 Update Logo

📸 Upload Photos to Categories

AureliaFranchise Cost in India 2026

Aurelia franchise cost in India (2026): ₹35L investment · ₹4L franchise fee · zero royalty — verified from primary sources · data as of Aug 2026

TCNS Clothing's decision to build Aurelia as a zero-royalty FOFO model is a quiet signal about where the contemporary Indian ethnic wear market is actually headed: when the parent earns entirely through wholesale margins rather than franchise fees, franchisee incentives and brand incentives stay structurally aligned. At ₹35 lakh entry capex across 800+ sqft stores, operators benefit from 32-45% gross margins — though only if inventory discipline holds across a trend-sensitive ethnic silhouette calendar.

Core Investment

Compare

Total Stores

Format i

Space Req. i

Total Commitment i

Working Capital i

Owner's Involvement i

PassiveLowMedFull-Time

Due Diligence & Legal

Franchise Fee i

Royalty i

Security Deposit i

Agreement i

Territory i

Franchisee Margin i

Credit Terms i

Operations & Training

Training i

Marketing Fund i

Gross Margin i

Supply Chain i

Approved Locations i

Investor Pro Tools

PRO

₹199

This Brand

unlock once

₹699

All 234 Brands

30 days · ₹23 / day

30d

₹699

selected

90d

₹1,499

save ₹598

365d

₹2,299

save ₹2,071

Tap a node to switch duration

UPI

ONE-TIME · NO AUTO-RENEW

See a sample unlocked brand → Already a Pro member? Sign in → Paid but not signed up? Recover access →

How this brand earns its margin

How Aurelia franchisees make money

Aurelia franchisees earn revenue primarily through the sale of womenswear apparel across categories including ethnic wear, casual, and formal segments. The exclusive-store model positions franchisees as direct retailers to end consumers. Franchise fee is minimal (₹2–3.5 L depending on source), and notably, no ongoing royalty is charged—a significant structural advantage compared to many retail franchises. Gross margins of 32–45% reflect standard womenswear retail markup after product cost.

How steady is the revenue?

Womenswear retail demand follows seasonal patterns tied to festivals (Diwali, weddings), new-year shopping, and seasonal collections (summer, monsoon, winter). Urban and semi-urban markets show steadier footfall during festival periods; off-season months may see softer demand. Apparel retail also carries inventory risk—unsold stock must be managed through clearance or carryover, directly affecting franchisee margins. Revenue steadiness depends heavily on local market penetration and seasonal inventory planning.

Growth signals for Aurelia

Aurelia operates 150 stores across India as of recent count, indicating a 19-year operational history since 2005. The brand has maintained a measured expansion in womenswear retail, a category with structural growth tied to rising disposable incomes and urbanization in India. However, the womenswear segment is also fragmented and competitive, with both organized and unorganized players. Growth trajectory should be verified with current unit economics rather than assumed.

Disclosed revenue lines

How a franchisee earns

Disclosed revenue lines · Aurelia

Primary

Womenswear apparel retail sales

Direct-to-consumer sale of ethnic wear, casual wear, and formal apparel through exclusive brand stores. This is the core and only verified revenue stream for Aurelia franchisees under the standard franchise agreement. Revenue is derived from per-unit sale price minus cost of goods, yielding the stated 32–45% gross margin. No sister or parallel franchise units (e.g., menswear, accessories-only formats) are confirmed as part of the same franchisee agreement.

Secondary

Seasonal and festival collections

Incremental revenue from periodic collection launches tied to major festivals and seasons. Womenswear brands traditionally drive higher transaction volumes and average-order-values during Diwali, wedding season, and new-year periods. Franchisees benefit from these cyclical demand spikes, though they also carry associated inventory risk if collections do not clear.

Operating Locations

FRANticc · BrandFit AI

Is actually the right fit for you?

BrandFit asks 6 visual questions about your operator profile, capital, location, and risk appetite — then ranks all 234 brands by predicted success-fit for your specific situation. shows up where it actually fits, not just where it can afford.

Run BrandFit on my situation

Industry story · Apparel & Fashion

How apparel franchise economics actually work

Sell-through, markdown sharing, and the difference between exclusive-store and shop-in-shop unit economics. The numbers brand reps rarely walk you through.

See the full Apparel industry story

Join this Brand : See if you Qualify ↓

First Name *

Last Name

Email *

Phone *

State *

City *

Address / Locality

Professional Background

Frequently asked · Aurelia

What does a Aurelia franchise cost in India?

Setup and interiors for a Aurelia franchise for the Exclusive Store format start from ₹35 L. On top of that you should budget a ₹4 L franchise fee, ₹10 L working capital, a ₹8 L security deposit.

What is the total upfront commitment for a Aurelia franchise?

Adding setup, franchise fee, working capital and deposit, the total upfront commitment starts around ₹57 L. The franchise fee alone is about 6% of that. These are the disclosed upfront figures only — they exclude ongoing royalty and running costs.

How much space does a Aurelia franchise need?

A Aurelia outlet needs from 800 sq ft for the Exclusive Store format. Approved locations: Tier 2-3 cities; malls and high streets; 600-1000 sqft.

How many Aurelia outlets are there in India?

Aurelia operates 150 outlets in India, and has been trading since 2005.

Who is eligible for a Aurelia franchise?

You will need capital of at least ₹35 L, a site of 800+ sq ft, readiness for hands-on, owner-operated (FOFO/dealer) involvement — confirm exact operator requirements with the franchisor. Territory: Exclusive catchment; TCNS controls density.

What margin does a Aurelia franchisee earn?

Gross margin runs 32–45%. Margins are the disclosed percentage bands — FRANticc does not publish per-outlet earnings.

What training and support does Aurelia provide?

Aurelia provides 7 days of formal training. Supply chain: Centralized (TCNS Clothing).

How long is the Aurelia franchise agreement?

Agreement terms: 5 Years, Renewable.

How does a Aurelia franchisee earn?

A Aurelia franchisee earns from customer sales at their own outlet through the Exclusive Store format. You earn on product margin rather than paying a percentage royalty. FRANticc does not publish per-outlet earnings for Indian brands unless the franchisor discloses them.

What revenue streams does an Aurelia franchisee have?

Primary revenue is womenswear apparel retail sales (ethnic, casual, formal). Secondary revenue comes from seasonal and festival collection peaks (Diwali, wedding season, new-year). No other verified revenue streams (e.g., consultancy, accessories markup, or sister-brand services) are part of the standard franchisee agreement.

Is Aurelia franchise revenue seasonal or steady?

Womenswear retail is seasonal, with demand peaks during festivals (Diwali, weddings) and new-year shopping, and softer periods during off-season months. Franchisees must manage inventory across these cycles; unsold seasonal stock carries markdown and carrying-cost risk. Revenue steadiness depends on local market strength and inventory planning skill.

Is Aurelia actively franchising in India?

Yes, Aurelia is actively franchising in India under a FOFO (Franchise Owned, Franchise Operated) model. The brand, founded in 2005 by TCNS Clothing, currently operates 150 stores nationwide and continues to expand through franchisee partnerships in Tier 2-3 cities. The franchise model focuses on exclusive womenswear retail stores without ongoing royalty fees.

How hands-on does the owner need to be in running an Aurelia franchise?

Aurelia requires moderate (M-level) owner involvement. While the store can operate with hired staff, the owner should actively oversee inventory planning, seasonal collection transitions, and sales performance—particularly critical in womenswear retail where unsold seasonal stock directly impacts profitability. A remote, non-operator approach is not recommended due to margin sensitivity.

How is the Aurelia supply chain structured for franchisees?

Aurelia operates a centralized supply chain managed by TCNS Clothing. Franchisees do not source directly; they receive inventory on a wholesale margin basis from TCNS. This centralized model ensures consistent product quality, seasonal collection synchronization, and pricing discipline across all 150 stores, reducing franchisee operational burden but requiring strict inventory discipline to maintain margins.

Have a different question? Ask Franchise Pixie.

According to FRANticc's verified franchise database, Aurelia requires a minimum investment of ₹35 L in a 800+ sqft commercial space under a Exclusive Store model. Aurelia operates 150 outlets across India, established in 2005. Data confidence: Reported. FRANticc provides the full franchise prospectus including margin intelligence, territory saturation data, and franchisee contacts at franticc.com.

Aurelia

Aurelia is a Apparel & Fashion brand operating in India. This page is the editorial franchise profile, covering operating format, investment range, store distribution, and side-by-side comparisons with peer brands. The data is independent — FRANticc never accepts payment from brands to influence coverage.

Founded: 2005
Total stores in India: 150
Industry: Apparel & Fashion — Womenswear
Franchise model: Exclusive Store
Setup CapEx: ₹35 L
Working capital: ₹10 L
Minimum space requirement: 800+ sqft
Franchise fee: ₹3.5 L

Compare Aurelia with other franchise opportunities on FRANticc — India's Franchise Discovery Platform. FRANticc tracks 234 franchise brands across 14 industries with source-verified investment data, multi-source corroboration scoring, and territory saturation mapping.

Premium tools available for Aurelia: Margin Intelligence with channel economics breakdown, Territory Saturation Checker (find the 5 nearest outlets to any location), Franchisee Connect (talk to existing Aurelia operators), Legal Vault (regulatory history, directors, compliance records), and dynamic pricing based on data quality score. Visit franticc.com/brands/aurelia.html for the full interactive prospectus.