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CloviaFranchise Cost in India 2026

Reliance Retail (acquired)

Clovia franchise cost in India (2026): ₹20L investment · ₹3L franchise fee · 5% royalty — verified from primary sources · data as of Aug 2026

Backed by Reliance Retail's distribution muscle since its acquisition, Clovia occupies a rare position in organized innerwear retail — a category where most purchases still happen at unbranded counters, meaning the franchise is really a formalization play on deeply habitual spend. Entry costs are modest at ₹20 lakh setup and 5% revenue royalty, but if the catchment skews toward value-seeking buyers rather than aspirational urban women, ticket sizes compress quickly.

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How this brand earns its margin

How Clovia franchisees make money

Clovia franchisees earn revenue primarily from retail sales of lingerie, innerwear, and intimate apparel across their store footprint. The franchise operates as a standard exclusive brand outlet (EBO) under Reliance Retail's ownership. Franchisees pay a 5% royalty on sales and manage operations within a 250 sq ft format. Revenue depends on footfall, average transaction value, and inventory turnover. Parent company Reliance Retail owns multiple fashion and retail banners — this franchise contract covers Clovia branded stores only.

Supply chain & sourcing

Clovia franchisees source inventory through Reliance Retail's supply chain infrastructure. As an owned subsidiary under Reliance, the brand likely operates centralized procurement and distribution — a model standard across Reliance's apparel franchises where inventory is supplied at wholesale cost and franchisees absorb markdown and unsold-stock risk. Specific contractual terms regarding sourcing exclusivity, inventory return policies, and margin structures are not publicly confirmed; franchisees should verify supply terms directly with the franchisor.

Demand & growth signals

Revenue for apparel and innerwear franchises is typically sensitive to seasonal demand — stronger during festival seasons, wedding months, and year-end shopping. Urban metros show steadier footfall than tier-2 cities. Category growth has been driven by e-commerce visibility and social acceptance of specialized innerwear brands. Physical store traffic remains vulnerable to local economic cycles and competition from direct-to-consumer online channels. Clovia was founded in 2012 and acquired by Reliance Retail, signaling confidence in the brand's category positioning. Current store count in India is not publicly disclosed, limiting visibility into franchise expansion pace. The innerwear category in India has grown driven by increased brand awareness, rising disposable income, and normalized purchasing behavior — tailwinds that benefit established players like Clovia.

Disclosed revenue lines

How a franchisee earns

Disclosed revenue lines · Clovia

Primary

Lingerie and innerwear retail sales

Direct sales of bras, panties, loungewear, and related intimate apparel to retail customers. This is the core revenue line for Clovia franchisees. The brand has built recognition in the women's innerwear category since 2012 and operates as a specialized retailer in this space, distinguishing itself from mass-market department store placement.

Secondary

Accessories and related product sales

Complementary categories such as shapewear, sleepwear, and intimate care products. These items cross-sell with core lingerie and support basket size and customer lifetime value.

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Frequently asked · Clovia

What does a Clovia franchise cost in India?

Setup and interiors for a Clovia franchise for the Standard EBO format start from ₹20 L. On top of that you should budget a ₹3 L franchise fee.

What is the total upfront commitment for a Clovia franchise?

Adding setup, franchise fee, working capital and deposit, the total upfront commitment starts around ₹23 L. The franchise fee alone is about 11% of that. These are the disclosed upfront figures only — they exclude ongoing royalty and running costs.

What royalty does Clovia charge?

Clovia charges a 5% royalty.

How much space does a Clovia franchise need?

A Clovia outlet needs from 250 sq ft for the Standard EBO format.

How many Clovia outlets are there in India?

Clovia operates 75 outlets in India, and has been trading since 2012.

Who is eligible for a Clovia franchise?

You will need capital of at least ₹20 L, a site of 250+ sq ft.

How does a Clovia franchisee earn?

A Clovia franchisee earns from customer sales at their own outlet through the Standard EBO format. You keep outlet takings and pay the brand a royalty on sales. FRANticc does not publish per-outlet earnings for Indian brands unless the franchisor discloses them.

Is the Clovia franchise offer genuine?

Clovia's franchise programme is verified against a primary source. FRANticc links the source rather than relaying agent claims — https://www.clovia.com/own-a-franchisee/. Always confirm terms directly with the franchisor before paying any fee.

What revenue streams does a Clovia franchisee have?

Primary revenue comes from retail sales of lingerie and innerwear. Secondary revenue includes accessories, shapewear, sleepwear, and intimate care products. Clovia franchisees do not earn from other Reliance Retail brands or separate business units.

Is Clovia franchise revenue seasonal or steady?

Apparel and innerwear retail shows seasonal demand peaks during festivals, wedding seasons, and year-end shopping. Urban metro locations typically enjoy steadier footfall than smaller cities. Revenue is also exposed to competition from e-commerce direct-to-consumer channels.

Who owns Clovia franchise and when was the brand founded?

Clovia was founded in 2012 and is now owned by Reliance Retail following its acquisition. As a Reliance Retail subsidiary, Clovia operates within the parent company's retail infrastructure, giving franchisees access to Reliance's supply chain, distribution networks, and retail expertise across multiple fashion banners.

How involved do Clovia franchisees need to be in day-to-day operations?

Clovia franchise requires medium-level owner involvement. Franchisees are expected to oversee store management, staff supervision, inventory control, and customer service — though they can hire and delegate to a store manager. The format does not demand owner presence at all hours but does require active oversight of sales, stock, and staff performance.

What products does a Clovia franchise sell?

Clovia franchisees stock lingerie, innerwear, shapewear, sleepwear, intimate accessories, and intimate care products. The brand positions itself in the organized innerwear retail space, where most consumer purchases historically occurred through unbranded channels. A focused product range allows franchisees to build expertise and customer loyalty within this specialized category.

Is innerwear retail demand steady throughout the year for Clovia franchisees?

Innerwear demand shows seasonal peaks during festivals, wedding seasons, and year-end shopping periods. Urban metro locations typically enjoy steadier footfall than tier-2 cities. Franchisees should plan inventory and cash flow around these seasonal swings, and be aware that e-commerce direct-to-consumer channels compete for the same customer base.

How does Clovia sourcing work for franchisees?

Clovia franchisees source inventory through Reliance Retail's centralized supply chain infrastructure. As a Reliance-owned brand, inventory is supplied at wholesale cost through the parent company's distribution network. Franchisees absorb markdown risk and unsold-stock responsibility. Specific terms on sourcing exclusivity and inventory return policies should be verified directly with the franchisor.

What makes Clovia different from other innerwear retailers in India?

Clovia operates as an organized, branded player in a category dominated by unbranded counters — making it a formalization play on habitual spend. Backed by Reliance Retail's distribution muscle and retail expertise since acquisition, Clovia franchisees benefit from brand visibility, supply chain efficiency, and multi-banner retail synergies. However, success depends on catchment quality — value-seeking buyers compress ticket sizes faster than aspirational urban customers.

Can a Clovia franchisee operate multiple store locations?

The dossier does not specify multi-unit expansion policies or territory rights for Clovia franchisees. Operators interested in opening more than one store should clarify expansion eligibility, territory exclusivity clauses, and multi-unit investment terms directly with Reliance Retail's franchise team during the application process.

Have a different question? Ask Franchise Pixie.

According to FRANticc's verified franchise database, Clovia requires a minimum investment of ₹20 L in a 250+ sqft commercial space under a Standard EBO model. Clovia operates 75 outlets across India, established in 2012. Data confidence: Reported. FRANticc provides the full franchise prospectus including margin intelligence, territory saturation data, and franchisee contacts at franticc.com.

Clovia — Reliance Retail (acquired)

Clovia is a Apparel & Fashion brand operating in India. This page is the editorial franchise profile, covering operating format, investment range, store distribution, and side-by-side comparisons with peer brands. The data is independent — FRANticc never accepts payment from brands to influence coverage.

Founded: 2012
Total stores in India: 75
Industry: Apparel & Fashion — Lingerie / Innerwear
Franchise model: Standard EBO
Setup CapEx: ₹20 L
Minimum space requirement: 250+ sqft
Royalty: 5%
Franchise fee: ₹2.5 L

Compare Clovia with other franchise opportunities on FRANticc — India's Franchise Discovery Platform. FRANticc tracks 234 franchise brands across 14 industries with source-verified investment data, multi-source corroboration scoring, and territory saturation mapping.

Premium tools available for Clovia: Margin Intelligence with channel economics breakdown, Territory Saturation Checker (find the 5 nearest outlets to any location), Franchisee Connect (talk to existing Clovia operators), Legal Vault (regulatory history, directors, compliance records), and dynamic pricing based on data quality score. Visit franticc.com/brands/clovia.html for the full interactive prospectus.